Deutsche Bank Confirms ‘Hold’ Rating on Ford

Deustche Bank analyst Edison Yu raised on May 6, 2025, the price target on Ford to $9.00 (from $7.00), while keeping a ‘Hold’ rating.

“Ford reported strong 1Q results especially from Model E and similar to GM, anticipates a smaller tariff hit going forward than we initially feared, after accounting for the latest policy measures.

While full-year guidance was suspended, our view is that Ford is laser-focused on taking market share by absorbing the tariff impact and then pricing accordingly depending on competition.

Ford can do this based on its very large US production base, giving it a relative cost advantage in the current tariff regime.

Looking beyond, although our forecasts mechanically increase, the industrial policy objective from the administration appears to be unchanged, reflecting a real desire to bring large-scale manufacturing onshore.

Can Ford ultimately thrive in this type of environment?

We think it’s too early to say and there’s still much to prove on right-sizing the cost structure and launching its next-gen platforms.”

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