Bernstein Reiterates Outperform Rating on Apple, $325 Price Target
- Rating
- Outperform
- Unchanged
- Target
- $325
- Outcome
- Reached
- on July 15, 2026

What the analyst said
Bernstein SocGen Group analyst Mark C.
Newman reiterated an Outperform rating and $325.00 price target on Apple (NASDAQ: AAPL).
“Beating estimates despite headwinds from Memory price hikes. Reiterate Outperform, TP $325.
Apple guided for strength to continue into FY26Q2 despite headwinds from memory price hikes and potential shortages.
Revenue guided to grow13-16% YoY even factoring in constrained iPhone supply is above consensus and roughly inline with our projections (at 14.6% YoY).
More importantly management guided gross margin to further increase to 48-49% significantly better than us at 47.2% and consensus at 47.8%.
While recognizing the challenges from record memory price hikes and shortages, Apple is so far managing better than competition as we outlined here. iPhone 17 demand remains strong with FQ1’26 iPhone revenue hitting $85.3B (up 23% YoY), an all-time record and exceeding us, consensus and our recent APPLE TRACKER.
Apple confirmed their partnership with Google on AI models and clarified that this is a collaboration bringing together the best of Apple’s on device foundational models and leading Gemini models.
A new and improved Siri is expected this year, which we believe will be the next major catalyst for the stock.”
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Where the price stands
AAPL trades at $345. The 17 analysts who set a target in the last 3 months range from $250 to $400, with a median of $355. This $325 target is 8% below the median.
Since the note AAPL has moved +33% (from $259). 12-month window: day 272 of 365, closes on February 2, 2027.
Track record
This call✓ Target reached on July 15, 2026, 5 months after the note.
Firm track recordBernstein: 80% of its 20 targets at least a year old were reached within 12 months (#16 of 21 firms). Accuracy ranking →
Bernstein on Apple
Bernstein price targets on Apple
5 calls from February 2, 2026 to October 29, 2026. The target went from $325 to $370 (+14%). The rating stayed Buy.
- October 29, 2026Kept the $370 targetBuy$370
- October 13, 2026Target raised from $350 (+6%)Buy$370
- May 4, 2026Target raised from $340 (+3%)Buy$350
- February 10, 2026Target raised from $325 (+5%)Buy$340
- February 2, 2026 This noteEarliest call shownBuy$325




