What the analyst said

Aletheia Capital analyst Warren Lau reiterated a Sell rating and raised the price target on Apple (NASDAQ: AAPL) to $215.00 (from $205.00).

“We preview Apple’s results due on 30 April. A key debate centers on hardware profitability amid surging memory prices since 3QCY25.

Unlike peers such as Samsung, Chinese OEMs, and Microsoft, Apple has maintained stable margins while keeping ASPs across most product lines.

We estimate memory accounted for 13–16% of iPhone 17 BOM at launch in Sep-25, but prices are set to triple in 2QCY26, lifting memory’s share to 33–42% of iPhone costs, with further increases likely in 2HCY26.

Apple reported hardware GM of 36.8% in FY25 and 40.8% in 1Q26.

Meanwhile, iPhone17 demand and production remain robust, supporting double-digit growth in FY26E. Apple is gaining share in China by holding ASPs steady while rivals raised prices in 1QCY26.

At the same time, demand for the low-priced MacBook Neo appears solid, with the potential to generate $5–6bn extra sales in FY26E.

We raise our TP to $215 (from $205) to reflect EPS revisions but maintain a Sell rating on valuation and margin risks.”

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Where the price stands

AAPL trades at $338. The 16 analysts who set a target in the last 3 months range from $250 to $400, with a median of $358. This $215 target is 40% below the median, the lowest on the Street.

Since the note AAPL has moved +24% (from $273). 12-month window: day 195 of 365, closes on April 21, 2027.

Track record

This callOpen: AAPL has not reached $215 yet. This 12-month target is scored on April 21, 2027.

Firm track recordToo early to score Aletheia Capital: price targets are 12-month calls and fewer than 5 of its targets are a year old. 4 of its 14 open targets have already been reached. How we score

Aletheia Capital on Apple

Aletheia Capital price targets on Apple

2 calls from January 20, 2026 to April 21, 2026. The target went from $205 to $215 (+5%). The rating stayed Sell.

Aletheia Capital targetAAPL share price
  1. April 21, 2026 This noteTarget raised from $205 (+5%)Sell$215
  2. January 20, 2026Earliest call shownSell$205
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Other analysts on Apple

BernsteinBuy Kept rating and price target Oct 29 $370maintained EvercoreBuy Kept rating and price target Oct 27 $380maintained UBSHold Kept rating and price target Oct 20 $296maintained Loop CapitalHold Downgraded, cut price target −11% Oct 20 $330from $370 KeyBancSell Kept rating and price target Oct 19 $250maintained
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.