Morgan Stanley Raises Apple Price Target to $330

Analyst: Erik Woodring 1 min read Reproduced verbatim
Rating
Overweight
Target
$330
from $315 (+5%)
Outcome
Reached
on July 16, 2026
Morgan Stanley and Apple logos

What the analyst said

Morgan Stanley analyst Erik Woodring raised the price target on Apple (NASDAQ: AAPL) to $330.00 (from $315.00) while maintaining an Overweight rating.

“Well, that was an impressive quarter and guide; PT to $330.

Tonight played out even better than our ‘tactical long’ preview implied – we got the March quarter topline strength we expected, with June-quarter guidance reconfirming our expectations for >20% Y/Y iPhone growth for a 3rd consecutive quarter.

But we also got: (1) high-margin Services materially outperforming expectations (+16.3% Y/Y vs. ~14% guide); and (2) June-quarter gross margin guidance of 47.5-48.5% coming in much better than expected – despite “significantly” higher memory costs.

For the sake of comparison, we’d also highlight that in addition to revenue and EPS growth accelerating to 16% Y/Y and 20% Y/Y in F1H26, FCF is also growing a significant 64% Y/Y in F1H (and 53% Y/Y in FY26… with just $9B of annual capex).

All in, we think last night’s report was the clearing event Apple needed to see shares outperform into the September iPhone launch: (1) revenue growth is accelerating amidst multiple product cycles (iPhone and Mac); (2) Services mix shift is persisting (43% of gross profit in March Q); (3) you have to feel better about Apple’s ability to manage record cost inflation given March Q performance and June Q gross margin guidance; (4) EPS estimates are going up 5% despite higher opex, with >$10 of EPS in FY27 now the buy-side base case (vs. ~$10 previously); (5) FCF growth is the strongest in 15 years and is materially outperforming most megacap peers (thematic winner); (6) WWDC provides potential upside optionality re: Apple’s AI initiatives; and (7) Apple has its first major iPhone form factor change in years on-deck.

Post-earnings, our FY26 EPS increases to $8.89 (vs. $8.63 previously) while our FY27 EPS increases to $10.23 (from $9.76). On an unchanged 32x target P/E multiple, our PT increases to $330 (from $315).

Own Apple into the September product launch.”

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Where the price stands

AAPL trades at $338. The 15 analysts who set a target in the last 3 months range from $250 to $400, with a median of $360. This $330 target is 8% below the median.

Since the note AAPL has moved +25% (from $271). 12-month window: day 185 of 365, closes on May 1, 2027.

Track record

This call✓ Target reached on July 16, 2026, 3 months after the note.

Firm track recordMorgan Stanley: 81% of its 48 targets at least a year old were reached within 12 months (#9 of 26 firms). Accuracy ranking →

Earnings reactionOne of 15 notes after Apple’s Apr 30 results: 12 raised · 0 cut · 2 kept. See every call →

Morgan Stanley on Apple

Morgan Stanley price targets on Apple

8 calls from January 26, 2026 to July 31, 2026. The target went from $315 to $360 (+14%). The rating stayed Buy.

Morgan Stanley targetAAPL share price
  1. July 31, 2026Target cut from $364 (−1%)Buy$360
  2. July 23, 2026Target raised from $360 (+1%)Buy$364
  3. July 14, 2026Kept the $360 targetBuy$360
  4. June 9, 2026Target raised from $330 (+9%)Buy$360
  5. June 1, 2026Kept the $330 targetBuy$330
  6. May 1, 2026 This noteTarget raised from $315 (+5%)Buy$330
  7. March 23, 2026Kept the $315 targetBuy$315
  8. January 26, 2026Earliest call shownBuy$315
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.