Morgan Stanley Raises Apple Price Target to $330
- Rating
- Overweight
- Target
- $330
- from $315 (+5%)
- Outcome
- Reached
- on July 16, 2026

What the analyst said
Morgan Stanley analyst Erik Woodring raised the price target on Apple (NASDAQ: AAPL) to $330.00 (from $315.00) while maintaining an Overweight rating.
“Well, that was an impressive quarter and guide; PT to $330.
Tonight played out even better than our ‘tactical long’ preview implied – we got the March quarter topline strength we expected, with June-quarter guidance reconfirming our expectations for >20% Y/Y iPhone growth for a 3rd consecutive quarter.
But we also got: (1) high-margin Services materially outperforming expectations (+16.3% Y/Y vs. ~14% guide); and (2) June-quarter gross margin guidance of 47.5-48.5% coming in much better than expected – despite “significantly” higher memory costs.
For the sake of comparison, we’d also highlight that in addition to revenue and EPS growth accelerating to 16% Y/Y and 20% Y/Y in F1H26, FCF is also growing a significant 64% Y/Y in F1H (and 53% Y/Y in FY26… with just $9B of annual capex).
All in, we think last night’s report was the clearing event Apple needed to see shares outperform into the September iPhone launch: (1) revenue growth is accelerating amidst multiple product cycles (iPhone and Mac); (2) Services mix shift is persisting (43% of gross profit in March Q); (3) you have to feel better about Apple’s ability to manage record cost inflation given March Q performance and June Q gross margin guidance; (4) EPS estimates are going up 5% despite higher opex, with >$10 of EPS in FY27 now the buy-side base case (vs. ~$10 previously); (5) FCF growth is the strongest in 15 years and is materially outperforming most megacap peers (thematic winner); (6) WWDC provides potential upside optionality re: Apple’s AI initiatives; and (7) Apple has its first major iPhone form factor change in years on-deck.
Post-earnings, our FY26 EPS increases to $8.89 (vs. $8.63 previously) while our FY27 EPS increases to $10.23 (from $9.76). On an unchanged 32x target P/E multiple, our PT increases to $330 (from $315).
Own Apple into the September product launch.”
The price target and rating on this page are the opinion of the issuing research firm and its analyst, not of Price Target. This page is published for informational purposes only and is not investment advice, a recommendation, or an offer to buy or sell any security. Past performance does not guarantee future results. Consider your own circumstances and consult a licensed financial adviser before making investment decisions.
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Where the price stands
AAPL trades at $338. The 15 analysts who set a target in the last 3 months range from $250 to $400, with a median of $360. This $330 target is 8% below the median.
Since the note AAPL has moved +25% (from $271). 12-month window: day 185 of 365, closes on May 1, 2027.
Track record
This call✓ Target reached on July 16, 2026, 3 months after the note.
Firm track recordMorgan Stanley: 81% of its 48 targets at least a year old were reached within 12 months (#9 of 26 firms). Accuracy ranking →
Morgan Stanley on Apple
Morgan Stanley price targets on Apple
8 calls from January 26, 2026 to July 31, 2026. The target went from $315 to $360 (+14%). The rating stayed Buy.
- July 31, 2026Target cut from $364 (−1%)Buy$360
- July 23, 2026Target raised from $360 (+1%)Buy$364
- July 14, 2026Kept the $360 targetBuy$360
- June 9, 2026Target raised from $330 (+9%)Buy$360
- June 1, 2026Kept the $330 targetBuy$330
- May 1, 2026 This noteTarget raised from $315 (+5%)Buy$330
- March 23, 2026Kept the $315 targetBuy$315
- January 26, 2026Earliest call shownBuy$315




