Barclays Lowers Apple Price Target to $245

1 min read Reproduced verbatim
Rating
Underweight
Unchanged
Target
$245
from $253 (−3%)
Downside
−29%
AAPL at $345 today
Barclays and Apple logos

What the analyst said

Barclays analyst Tim Long lowered the price target on Apple (NASDAQ: AAPL) to $245 (from $253) while maintaining an Underweight rating.

“AAPL 3FQ26 results were mixed as revenue came in at $109.42bn, beating our estimates of $108.05Bn.

However, Services revenue and Greater China came in below expectations.

Services revenue missed our expectations at $30.74Bn vs our estimates of $31.18Bn and Greater China missed expectations after having strong results the prior two quarters, coming in at $18.82Bn vs Street consensus of $19.58Bn.

Softness in mobile gaming in the App Store (link-out transactions pressured top line) was called out as part of the Services deceleration.

Recall, we have previously mentioned concerns around AAPL’s App Store monetization efforts, and regulatory issues (like the one that impact the link-out transactions) could be starting to flow through the model more meaningfully. iPhone beat expectations at $54.25Bn vs. our estimates of $52.8Bn.

While gross margin beat our expectations at 50.1% (vs. our estimates of 48.0%), the beat was driven by a benefit from the tariff refunds.

As mentioned above, the company saw supply constraints in the June-Q impacting primarily Mac and to a lesser extent iPhone and iPad, with the constraints primarily with the advanced nodes.

EPS beat expectations at $2.02 vs. our expectations of $1.87, but EPS included a $0.11 EPS benefit from tariff refunds.”

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Where the price stands

AAPL trades at $345. The 16 analysts who set a target in the last 3 months range from $250 to $400, with a median of $358. This $245 target is 31% below the median, the lowest on the Street.

Since the note AAPL has moved +3% (from $333). 12-month window: day 94 of 365, closes on July 31, 2027.

Track record

This callOpen: AAPL has not reached $245 yet. This 12-month target is scored on July 31, 2027.

Firm track recordBarclays: 83% of its 36 targets at least a year old were reached within 12 months (#14 of 21 firms). Accuracy ranking →

Earnings reactionOne of 15 notes after Apple’s Jul 30 results: 3 raised · 4 cut · 3 kept. See every call →

Barclays on Apple

Barclays price targets on Apple

5 calls from January 30, 2026 to July 31, 2026. The target went from $239 to $245 (+3%). The rating stayed Sell.

Barclays targetAAPL share price
  1. July 31, 2026 This noteTarget cut from $253 (−3%)Sell$245
  2. June 9, 2026Kept the $253 targetSell$253
  3. May 1, 2026Target raised from $248 (+2%)Sell$253
  4. March 3, 2026Target raised from $239 (+4%)Sell$248
  5. January 30, 2026Earliest call shownSell$239
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.