KKeyBanc Aapple · AAPL

KeyBanc Repeats Underweight on Apple, $250 PT

Aug 14, 2026· Analyst: Brandon Nispel· 1 min read· Reproduced verbatim
Rating
Sell
Price target
$250
Previous
Implied downside
-18%

KeyBanc analyst Brandon Nispel reiterated an Underweight rating and $250 price target on Apple (NASDAQ: AAPL).

“Our KFLD shows Indexed Spending +9% m/m, which is above the three-year avg of +2% m/m. We think this data point is relatively neutral for AAPL.

We think expectations NT are reasonable; we are Underweight as we see higher unit prices slowing user growth, which is ultimately going to slow Services.

Further, we expect investors to pay a lower multiple for price- vs. volume-led growth where with AAPL trading at 34x P/E vs. the three-year avg of 28x, valuation compression is also likely.”

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