UUBS FFord · F
UBS Reiterates $12.50 Price Target on Ford
Rating
Hold
Price target
$12.5
Previous
—
Implied downside
-9%
UBS analyst Joseph Spak reiterated on January 8, 2026, a ‘Neutral’ rating and $12.50 price target on Ford.
“Ford announced 3 new initiatives:
- Ford AI assistant,
- next-gen ADAS platform,
- an in-house high performance compute module…Launching L2+ hands-free (eyes on) driving in 2027 on UEV platform on new in-house hardware and software.
L3 (eyes off, point to point driving) plans to launch in 2028 similar to Tesla FSD (supervised) and what Rivian aims to have later this year.
But, this is on the earlier side for legacy volume players (albeit this is just on the 1 UEV platform to start).
Ford claims 30% cost savings on next-gen ADAS vs. buying from outside suppliers.”
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The price target and rating on this page are the opinion of the issuing research firm and its analyst, not of Price Target. This page is published for informational purposes only and is not investment advice, a recommendation, or an offer to buy or sell any security. Past performance does not guarantee future results. Consider your own circumstances and consult a licensed financial adviser before making investment decisions.
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