UBS Reiterates $12.50 Price Target on Ford

UBS analyst Joseph Spak reiterated on January 8, 2026, a ‘Neutral’ rating and $12.50 price target on Ford.

“Ford announced 3 new initiatives:

1. Ford AI assistant,
2. next-gen ADAS platform,
3. an in-house high performance compute module…Launching L2+ hands-free (eyes on) driving in 2027 on UEV platform on new in-house hardware and software.

L3 (eyes off, point to point driving) plans to launch in 2028 similar to Tesla FSD (supervised) and what Rivian aims to have later this year.

But, this is on the earlier side for legacy volume players (albeit this is just on the 1 UEV platform to start).

Ford claims 30% cost savings on next-gen ADAS vs. buying from outside suppliers.”

This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.