Rosenblatt Apple · AAPL

Rosenblatt Raises Apple Price Target to $268

Analyst: Barton Crockett 1 min read Reproduced verbatim
Rating
Neutral
Target
$268
from $267 (0%)
Outcome
Reached
on April 17, 2026
Rosenblatt and Apple logos

What the analyst said

Rosenblatt analyst Barton Crockett raised the price target on Apple (NASDAQ: AAPL) to $268.00 (from $267.00) while maintaining a Neutral rating.

“Apple dove into low-end competition, with a Neo targeting the Chromebook market, and a new low-end iPhone 17e.

Memory/storage cost pressures for Apple’s premium priced products are a modest percent of build of materials (BOM,) suggesting potential for other offsets that makes us more confident that Apple can perform well versus its guide for a March quarter 100 to 200 bps Y/Y rise in gross margin to 48%-49%, prompting a northward estimate tweak and a $1 bump to our PT to $268.

Our rating remains NEUTRAL, as this company executes admirably, but trades at a meaningful premium.”

Disclaimer
The price target and rating on this page are the opinion of the issuing research firm and its analyst, not of Price Target. This page is published for informational purposes only and is not investment advice, a recommendation, or an offer to buy or sell any security. Past performance does not guarantee future results. Consider your own circumstances and consult a licensed financial adviser before making investment decisions.

This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.

Where the price stands

AAPL trades at $338. The 16 analysts who set a target in the last 3 months range from $250 to $400, with a median of $358. This $268 target is 25% below the median.

Since the note AAPL has moved +29% (from $263). 12-month window: day 242 of 365, closes on March 5, 2027.

Track record

This call✓ Target reached on April 17, 2026, 43 days after the note.

Firm track recordRosenblatt: 58% of its 19 targets at least a year old were reached within 12 months (#25 of 26 firms). Accuracy ranking →

Rosenblatt on Apple

Rosenblatt price targets on Apple

5 calls from January 30, 2026 to September 1, 2026. The target went from $267 to $303 (+13%). The rating stayed Hold.

Rosenblatt targetAAPL share price
  1. September 1, 2026Target raised from $300 (+1%)Hold$303
  2. July 31, 2026Target raised from $276 (+9%)Hold$300
  3. May 1, 2026Target raised from $268 (+3%)Hold$276
  4. March 5, 2026 This noteTarget raised from $267 (0%)Hold$268
  5. January 30, 2026Earliest call shownHold$267
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Other analysts on Apple

BernsteinBuy Kept rating and price target Oct 29 $370maintained EvercoreBuy Kept rating and price target Oct 27 $380maintained UBSHold Kept rating and price target Oct 20 $296maintained Loop CapitalHold Downgraded, cut price target −11% Oct 20 $330from $370 KeyBancSell Kept rating and price target Oct 19 $250maintained
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.