Stifel Lowers Meta Price Target to $805

Stifel analyst Mark Kelley lowered the price target on Meta (NASDAQ: META) to $805.00 (from $820.00) while maintaining a Buy rating.

“Throughout history, we have witnessed a drop in advertising as a percent of GDP as large-scale conflicts arise, which reverse and improve as those conflicts are resolved.

Our updated Top-Down Advertising model assumes consumer uncertainty, particularly driven by inflation / elevated oil prices, will persist beyond the immediate-term (which drives nominal GDP higher).

We now forecast Digital Advertising growth of +7.3% in 2026 vs. +8.3% prior.

As we’ve heard from our agency checks, “In a time of recession of ad spend, diversification also goes down” – budgets for platforms with the largest audiences (GOOGL, META) are the last to be cut, while smaller platforms (SNAP, PINS) are the most at risk of budget cuts.” Also, for META: “Lowered global advertising growth estimates in 2026/27.

TP adjusted to $805 from $820.”

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