Freedom Broker Alphabet (Google) · GOOGL

Freedom Broker Downgrades Alphabet to Hold, $400 Price Target

Analyst: Saken Ismailov 1 min read Reproduced verbatim
Rating
Hold
from Buy
Target
$400
from $365 (+10%)
Outcome
Reached
on May 8, 2026
Freedom Broker and Alphabet (Google) logos

What the analyst said

Freedom Broker analyst Saken Ismailov downgraded Alphabet (NASDAQ: GOOGL) from Buy to Hold with a price target of $400.00 (from $365.00).

“Alphabet (GOOGL) reported stronger-than-expected results, primarily driven by significant revenue growth and margin expansion in Google Cloud, alongside record Google Search metrics fueled by the rollout of AI Overviews and AI Mode, enhanced AI-driven monetization, and successful positioning against ChatGPT.

Demand for the cloud segment is accelerating so rapidly that its backlog nearly doubled in Q1 2026, partly driven by demand for the company’s custom TPU chips.

Furthermore, the development and deployment of proprietary TPUs significantly reduced the cost of serving Gemini queries, heavily supporting the company’s operating margin despite growing CAPEX.

Under these circumstances, management’s upward revision of its 2026 CAPEX guidance does not raise major concerns, as the increase is moderate and justified by clear monetization channels, primarily through Google Cloud and Google Search.

We view Alphabet’s results positively but are downgrading our rating from Buy to Hold following the stock’s strong post-earnings rally.

We are raising our Price Target (PT) from $365 to $400, implying a 28x P/E multiple on FY2027E earnings.”

Disclaimer
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This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.

Where the price stands

GOOGL trades at $280. The 31 analysts who set a target in the last 3 months range from $300 to $485, with a median of $400. This $400 target is in line with the median.

Since the note GOOGL has moved −27% (from $386). 12-month window: day 179 of 365, closes on May 4, 2027.

Track record

This call✓ Target reached on May 8, 2026, 4 days after the note.

Firm track recordToo early to score Freedom Broker: price targets are 12-month calls and fewer than 5 of its targets are a year old. 10 of its 23 open targets have already been reached. How we score

Earnings reactionOne of 24 notes after Alphabet (Google)’s Apr 29 results: 23 raised · 0 cut · 0 kept. See every call →

Freedom Broker on Alphabet (Google)

Freedom Broker price targets on Alphabet (Google)

2 calls from May 4, 2026 to July 23, 2026. The target stayed at $400. The rating moved from Hold to Buy.

Freedom Broker targetGOOGL share price
  1. July 23, 2026Upgraded to Buy, kept the $400 targetBuy$400
  2. May 4, 2026 This noteEarliest call shownHold$400
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Other analysts on Alphabet (Google)

Wells FargoBuy Cut price target −11%, kept rating Oct 30 $371from $417 TD CowenBuy Cut price target −5%, kept rating Oct 29 $460from $485 BMO CapitalBuy Cut price target −11%, kept rating Oct 29 $425from $480 CantorBuy Cut price target −17%, kept rating Oct 29 $350from $420 RBC CapitalBuy Cut price target −6%, kept rating Oct 29 $400from $425
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.