BofA Securities Maintains Buy on Apple, $380 Price Target
- Rating
- Buy
- Unchanged
- Target
- $380
- Unchanged
- Upside
- +12%
- AAPL at $338 today

What the analyst said
BofA Securities analyst Wamsi Mohan reiterated a Buy rating and $380 price target on Apple (NASDAQ: AAPL).
“As we head into F3Q26 (Jun Q) earnings after market close on Thur July 30th, investor focus will be on component cost inflation, durability of gross margins and the end of an era with Tim Cook as CEO.
We expect AAPL to beat consensus in the June qtr.
While the iPhone build plans remain extremely robust (including Pro Models), we have incorporated a more conservative outlook overall given the staggered launch of iPhones (Pro, ProMax and Fold in Sep and base model, Air in March) and higher prices.
For product GMs, we model a decline sequentially in the June (-190bps q/q to 36.8%) and Sep qtrs (-280bps q/q to 34.1%).
We see this as transitory and see product margins recovering to 38.5% in the Dec quarter as new iPhones launch at higher prices (including foldable) and potential benefit from tariff recovery ($3bn).
Our F3Q rev/EPS are $109bn/$1.89 vs. Street $108bn/$1.87 (we model rev +16% y/y vs guidance 14-17% y/y).
We model GM of 48.2% (vs. guidance 47.5-48.5%) but see sequentially lower margins in F4Q (Sep Q) on mix and higher component costs, offset somewhat by price increases.
Reit Buy.”
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Where the price stands
AAPL trades at $338. The 15 analysts who set a target in the last 3 months range from $250 to $400, with a median of $360. This $380 target is 6% above the median.
Since the note AAPL has moved +1% (from $334). 12-month window: day 105 of 365, closes on July 20, 2027.
Track record
This callOpen: AAPL has not reached $380 yet. This 12-month target is scored on May 26, 2027. Same target as this firm’s May 26, 2026 note, so it is scored there.
Firm track recordBank of America: 82% of its 49 targets at least a year old were reached within 12 months (#8 of 26 firms). Accuracy ranking →
Bank of America on Apple
Bank of America price targets on Apple
8 calls from April 14, 2026 to August 20, 2026. The target went from $325 to $380 (+17%). The rating stayed Buy.
- August 20, 2026Kept the $380 targetBuy$380
- July 31, 2026Kept the $380 targetBuy$380
- July 20, 2026 This noteKept the $380 targetBuy$380
- June 18, 2026Kept the $380 targetBuy$380
- May 26, 2026Target raised from $330 (+15%)Buy$380
- May 1, 2026Target raised from $325 (+2%)Buy$330
- April 21, 2026Kept the $325 targetBuy$325
- April 14, 2026Earliest call shownBuy$325




