Morgan Stanley Maintains Equalweight on Tesla, $400 Price Target

Analyst: Andrew Percoco 1 min read Reproduced verbatim
Rating
Equalweight
Unchanged
Target
$400
Unchanged
Outcome
Reached
on October 27, 2026
Morgan Stanley and Tesla logos

What the analyst said

Morgan Stanley analyst Andrew Percoco reiterated an Equalweight rating and $400 price target on Tesla (NASDAQ: TSLA).

“Our Morgan Stanley Freight Transportation team published an Insight reinforcing their bullish view on the prospects for Autonomous Trucking and its transformative power for the Freight Transportation industry.

After a decade spent on technology development, the debate in the final 12-18 months (until the start of serial production) shifts to the commercialization pathway.

Updated TAM assumptions show that the opportunity remains significant (the TAM ranges from $0.5-1.1 tn in the US alone by 2041), updated TCO math shows that the ROIC remains very attractive (~20% net cost savings primarily driven by labor, fuel and insurance savings which means an autonomous fleet should be 6-8x as profitable as a human-driven fleet today under the base operating/utilization case) and our proprietary surveys plus AlphaWise geolocation analysis breaks down some popular myths regarding adoption obstacles, while highlighting remaining friction points.

In collaboration with the team, we built an economic analysis for an autonomous EV truck vs. a human driver, and developed a new Tesla Semi model, assuming a tech licensing fee per mile with their TAM sizing analysis and layered it into our Bull Case for Network Services, adding $20/shr to our Bull Case (now $840).

Tesla can generate ~$12-18k/month from its autonomous trucking software ($0.85-$1/mile subscription fee x 18k miles driven per month). This compares to ~$100/month for FSD on consumer vehicles today.

If Tesla reaches 82k Semis on road by 2040 (13.5% share of the autonomous addressable market), that would represent $17bn of software revenue and ~$7.5bn of incremental EBIT (10% upside to our base case) – note that this does not include the upfront sale of the vehicle or incremental revenues for Tesla charging.

Recall, Tesla originally outlined a manufacturing target of 50,000 Semi trucks per year, therefore assuming 80k will be deployed in total over the next ~15 years is a conservative starting point, in our view.”

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Where the price stands

TSLA trades at $358. The 17 analysts who set a target in the last 3 months range from $24.86 to $500, with a median of $442. This $400 target is 10% below the median.

Since the note TSLA has moved −1% (from $364). 12-month window: day 57 of 365, closes on September 11, 2027.

Track record

This call✓ Target reached on October 27, 2026, 3 months after the note. Same target as this firm’s July 23, 2026 note, so it is scored there.

Firm track recordMorgan Stanley: 82% of its 50 targets at least a year old were reached within 12 months (#8 of 26 firms); on Tesla, 4 of 5. Accuracy ranking →

Morgan Stanley on Tesla

Morgan Stanley price targets on Tesla

8 calls from April 23, 2026 to October 22, 2026. The target went from $415 to $410 (−1%). The rating stayed Hold.

Morgan Stanley targetTSLA share price
  1. October 22, 2026Target raised from $400 (+2%)Hold$410
  2. September 21, 2026Kept the $400 targetHold$400
  3. September 11, 2026 This noteKept the $400 targetHold$400
  4. September 2, 2026Kept the $400 targetHold$400
  5. July 23, 2026Target cut from $417 (−4%)Hold$400
  6. July 14, 2026Target raised from $415 (0%)Hold$417
  7. July 6, 2026Kept the $415 targetHold$415
  8. April 23, 2026Earliest call shownHold$415
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.