Barclays Meta

Barclays Reaffirms Overweight on Meta, $810 Price Target

Analyst: Ross Sandler 1 min read Reproduced verbatim
Rating
Overweight
Unchanged
Target
$810
Outcome
Missed
within 12 months
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What the analyst said

Barclays analyst Ross Sandler reiterated an Overweight rating and $810 price target on Meta Platforms Inc.

(NASDAQ: META)

“We see up to $6B and $19B of incremental ad revenue from WhatsApp and Threads in ’26 and ’27, respectively.

We are not raising numbers with this report, but see upside to consensus and are speaking to that.

WhatsApp Status ads should light up a huge pool of inventory across the 1.5B+ DAUs over time, but CPM should trail the other surfaces within META’s ecosystem on geo mix and less signal for targeting.

Threads is smaller in comparison, but its feed-ads might carry higher monetization potential given the users in higher-per-capita ad revenue geos.

Just these two surfaces should allow META to exceed consensus growth estimates of 16% and 15%, respectively, over the next two years (perhaps handily in ’27).

There is typically some cannibalization when new surfaces are turned on as additional inventory supply creates downward pressure on auction pricing, and we factor some of that into ’26.

However, unlike the Reels transition on Instagram/Facebook in ’22/’23, we don’t see usage shifting away from higher monetization surfaces; WhatsApp Status and Threads are 100% incremental.

META AI remains a call option, but we are not including any revenue from that service in today’s report.”

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Where the price stands

META trades at $607. The 33 analysts who set a target in the last 3 months range from $650 to $1,000, with a median of $860. This $810 target is 6% below the median.

Since the note META has moved −22% (from $778). The 12-month window closed on September 22, 2026.

Track record

This call✗ Not reached within 12 months: a year after the note META closed at $737, 9% below the $810 target, and it moved the other way.

Firm track recordBarclays: 83% of its 40 targets at least a year old were reached within 12 months (#7 of 26 firms); on Meta, 3 of 4. Accuracy ranking →

Barclays on Meta

Barclays price targets on Meta

7 calls from September 22, 2025 to October 22, 2026. The target went from $810 to $880 (+9%). The rating stayed Buy.

Barclays targetMETA share price
  1. October 22, 2026Target raised from $780 (+13%)Buy$880
  2. July 31, 2026Kept the $780 targetBuy$780
  3. July 30, 2026Target cut from $830 (−6%)Buy$780
  4. April 30, 2026Target raised from $800 (+4%)Buy$830
  5. January 29, 2026Target raised from $770 (+4%)Buy$800
  6. October 30, 2025Target cut from $810 (−5%)Buy$770
  7. September 22, 2025 This noteEarliest call shownBuy$810
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Other analysts on Meta

Wells FargoBuy Kept rating and price target Oct 27 $995maintained Citizens JMPBuy Kept rating and price target Oct 27 $885maintained MizuhoBuy Kept rating and price target Oct 26 $950maintained Canaccord GenuityBuy Kept rating and price target Oct 26 $950maintained William BlairBuy Kept rating Oct 26
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.