TD Cowen Reiterates Buy Rating on Apple, $325 Price Target
- Rating
- Buy
- Unchanged
- Target
- $325
- Unchanged
- Outcome
- Reached
- on July 15, 2026

What the analyst said
TD Cowen analyst Krish Sankar reiterated a Buy rating and $325.00 price target on Apple (NASDAQ: AAPL).
“Expect DD% Y/Y Growth & Share Gains; Memory Cost Impact & AI Siri in Focus; We expect AAPL to report (4/30) Mar ’26 Q revs in line with the Street’s +15% Y/Y and guide Jun Q up ~10% with iPhone units up HSD% Y/Y.
A strong iPhone 17 cycle and new MacBook Neo can drive share gains, but AAPL’s ability to mitigate memory cost inflation (the 2.8x increase in memory costs could impact iPhone 17 GM by ~900bps) and launch a compelling new AI Siri will be next catalysts to watch.
AAPL stock sentiment is positive ahead of results given healthy iPhone 17 adoption, smartphone market share gains despite memory supply dynamics, and optimism around the new AI Siri.
We expect the net impact of memory prices on CY26 hardware margins will be a core focus for the earnings call along with cost improvements and (possibly) price increases.
Given its ability to procure memory supply we believe AAPL will continue to gain share in smartphones and in PCs with the MacBook Neo now able to address price sensitive categories.
We expect the Jun ’26 Q to be guided down MSD% Q/Q but still register ~10% Y/Y growth.”
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Where the price stands
AAPL trades at $330. The 19 analysts who set a target in the last 3 months range from $250 to $400, with a median of $350. This $325 target is 7% below the median.
Since the note AAPL has moved +21% (from $273). 12-month window: day 193 of 365, closes on April 24, 2027.
Track record
This call✓ Target reached on July 15, 2026, 3 months after the note. Same target as this firm’s April 21, 2026 note, so it is scored there.
Firm track recordTD Cowen: 83% of its 35 targets at least a year old were reached within 12 months (#6 of 26 firms). Accuracy ranking →
TD Cowen on Apple
TD Cowen price targets on Apple
5 calls from April 21, 2026 to July 31, 2026. The target went from $325 to $400 (+23%). The rating stayed Buy.
- July 31, 2026Target raised from $350 (+14%)Buy$400
- June 9, 2026Target raised from $335 (+4%)Buy$350
- May 1, 2026Target raised from $325 (+3%)Buy$335
- April 24, 2026 This noteKept the $325 targetBuy$325
- April 21, 2026Earliest call shownBuy$325




