UBS Apple · AAPL

UBS Raises Apple Price Target to $296

Analyst: David Vogt 1 min read Reproduced verbatim
Rating
Neutral
Target
$296
from $287 (+3%)
Outcome
Reached
on May 13, 2026
UBS and Apple logos

What the analyst said

UBS analyst David Vogt raised the price target on Apple (NASDAQ: AAPL) to $296.00 (from $287.00) while maintaining a Neutral rating.

Disclaimer
The price target and rating on this page are the opinion of the issuing research firm and its analyst, not of Price Target. This page is published for informational purposes only and is not investment advice, a recommendation, or an offer to buy or sell any security. Past performance does not guarantee future results. Consider your own circumstances and consult a licensed financial adviser before making investment decisions.

This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.

Where the price stands

AAPL trades at $345. The 16 analysts who set a target in the last 3 months range from $250 to $400, with a median of $358. This $296 target is 17% below the median.

Since the note AAPL has moved +27% (from $271). 12-month window: day 184 of 365, closes on May 1, 2027.

Track record

This call✓ Target reached on May 13, 2026, 12 days after the note.

Firm track recordUBS: 88% of its 41 targets at least a year old were reached within 12 months (#7 of 21 firms). Accuracy ranking →

Earnings reactionOne of 15 notes after Apple’s Apr 30 results: 12 raised · 0 cut · 2 kept. See every call →

UBS on Apple

UBS price targets on Apple

8 calls from March 26, 2026 to July 1, 2026. The target went from $280 to $296 (+6%). The rating stayed Hold.

UBS targetAAPL share price
  1. July 1, 2026Kept the $296 targetHold$296
  2. June 26, 2026Kept the $296 targetHold$296
  3. June 25, 2026Kept the $296 targetHold$296
  4. June 9, 2026Kept the $296 targetHold$296
  5. May 1, 2026 This noteTarget raised from $287 (+3%)Hold$296
  6. April 28, 2026Target raised from $280 (+2%)Hold$287
  7. April 7, 2026Kept the $280 targetHold$280
  8. March 26, 2026Earliest call shownHold$280
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Other analysts on Apple

BernsteinBuy Kept rating and price target Oct 29 $370maintained EvercoreBuy Kept rating and price target Oct 27 $380maintained Loop CapitalHold Downgraded, cut price target −11% Oct 20 $330from $370 KeyBancSell Kept rating and price target Oct 19 $250maintained JP MorganBuy Kept rating and price target Oct 19 $360maintained
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.