Rating
Hold
Price target
$296
Previous
$287
Implied upside
+9%

UBS analyst David Vogt raised the price target on Apple (NASDAQ: AAPL) to $296.00 (from $287.00) while maintaining a Neutral rating.

This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.

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Previous notes from UBS on Apple

UBS Hold MaintainsJul 31, 2026 $296from $296 UBS Hold ReiterateJul 16, 2026 $296maintained UBS Hold ReiterateJul 1, 2026 $296maintained UBS Hold ReiterateJun 26, 2026 $296maintained UBS Hold ReiterateJun 25, 2026 $296maintained

Other Apple notes

KeyBancSell Maintains · Jul 31, 2026 $250from $250 JP MorganBuy Lowers target · Jul 31, 2026 $340from $345 TD CowenBuy Raises target · Jul 31, 2026 $400from $350 Wells FargoBuy Raises target · Jul 31, 2026 $350from $310 RosenblattHold Raises target · Jul 31, 2026 $300from $276

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