Morgan Stanley Reiterates Overweight Rating on Alphabet, $375 Price Target
Morgan Stanley analyst Brian Nowak reiterated an Overweight rating and $375.00 price target on Alphabet (NASDAQ: GOOGL).
“GOOGL introduced its personal agent, known as Gemini Spark…which will roll out across the Gemini app (now 900M+ MAUs), Search, Gmail, Google Calendar, Google Drive and other GOOGL apps.
In addition to GOOGL’s owned and operated distribution surfaces, Gemini Spark will be integrating with 3P apps via MCP (an open standard that allows AI agents to securely connect with external apps and services), including DASH/UBER/LYFT/ CART, as well as BKNG/EXPE (more on that below).
Gemini Spark will be available for Google’s top tier AI Ultra plan starting in Beta next week and will be available directly within Chrome later this summer.
GOOGL announced Gemini 3.5 Flash, a new, notably faster version of the Gemini model, with Gemini 3.5 Pro set to release next month (see here for the model release blog post and benchmark summary).
GOOGL Gemini also continues to improve compute cost efficiency with Gemini 3.5 Flash API pricing of $1.50/$9.00 per million input/output tokens…which is 70%/70% lower than competitors’ leading models.
We see GOOGL’s ability to continue building more efficient and faster models as an important driver of adoption and competitive differentiation.”
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