Morgan Stanley Alphabet (Google) · GOOGL

Morgan Stanley Trims Alphabet Price Target to $400

1 min read Reproduced verbatim
Rating
Overweight
Unchanged
Target
$400
from $415 (−4%)
Upside
+40%
GOOGL at $285 today
Morgan Stanley and Alphabet (Google) logos

What the analyst said

Morgan Stanley analyst Brian Nowak lowered the price target on Alphabet (NASDAQ: GOOGL) to $400 (from $415) while maintaining an Overweight rating.

Disclaimer
The price target and rating on this page are the opinion of the issuing research firm and its analyst, not of Price Target. This page is published for informational purposes only and is not investment advice, a recommendation, or an offer to buy or sell any security. Past performance does not guarantee future results. Consider your own circumstances and consult a licensed financial adviser before making investment decisions.

This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.

Where the price stands

GOOGL trades at $285. The 31 analysts who set a target in the last 3 months range from $300 to $485, with a median of $400. This $400 target is in line with the median.

Since the note GOOGL has moved −17% (from $342). 12-month window: day 106 of 365, closes on July 23, 2027.

Track record

This callOpen: GOOGL has not reached $400 yet. This 12-month target is scored on July 23, 2027.

Firm track recordMorgan Stanley: 82% of its 50 targets at least a year old were reached within 12 months (#8 of 26 firms). Accuracy ranking →

Earnings reactionOne of 18 notes after Alphabet (Google)’s Jul 22 results: 3 raised · 9 cut · 6 kept. See every call →

Morgan Stanley on Alphabet (Google)

Morgan Stanley price targets on Alphabet (Google)

5 calls from April 30, 2026 to October 29, 2026. The target is back at $375, after moving between $375 and $415. The rating stayed Buy.

Morgan Stanley targetGOOGL share price
  1. October 29, 2026Target cut from $400 (−6%)Buy$375
  2. July 23, 2026 This noteTarget cut from $415 (−4%)Buy$400
  3. June 30, 2026Target raised from $375 (+11%)Buy$415
  4. May 20, 2026Kept the $375 targetBuy$375
  5. April 30, 2026Earliest call shownBuy$375
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Other analysts on Alphabet (Google)

Wells FargoBuy Cut price target −2%, kept rating Nov 2 $365from $371 Wells FargoBuy Cut price target −11%, kept rating Oct 30 $371from $417 TD CowenBuy Cut price target −5%, kept rating Oct 29 $460from $485 BMO CapitalBuy Cut price target −11%, kept rating Oct 29 $425from $480 CantorBuy Cut price target −17%, kept rating Oct 29 $350from $420
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.