MMorgan Stanley AApple · AAPL
Morgan Stanley Reiterates Overweight on Apple, $360 PT
Rating
Buy
Price target
$360
Previous
—
Implied upside
+13%
Morgan Stanley analyst Erik Woodring reiterated an Overweight rating and $360 price target on Apple (NASDAQ: AAPL).
“Analysis of historical elasticity suggests rev upside for iPad/Mac given recent price hikes, while our BOM analysis implies price hikes are likely protecting margins.
As such, we expect $200 iPhone price hikes in Sept. All else equal, this could drive 2-4% upside to F3Q EPS / 1% upside to FY27 EPS.”
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