Morgan Stanley Apple · AAPL

Morgan Stanley Reiterates Overweight on Apple, $360 Price Target

1 min read Reproduced verbatim
Rating
Overweight
Unchanged
Target
$360
Unchanged
Upside
+4%
AAPL at $345 today
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What the analyst said

Morgan Stanley analyst Erik Woodring reiterated an Overweight rating and $360 price target on Apple (NASDAQ: AAPL).

“Analysis of historical elasticity suggests rev upside for iPad/Mac given recent price hikes, while our BOM analysis implies price hikes are likely protecting margins.

As such, we expect $200 iPhone price hikes in Sept. All else equal, this could drive 2-4% upside to F3Q EPS / 1% upside to FY27 EPS.”

Disclaimer
The price target and rating on this page are the opinion of the issuing research firm and its analyst, not of Price Target. This page is published for informational purposes only and is not investment advice, a recommendation, or an offer to buy or sell any security. Past performance does not guarantee future results. Consider your own circumstances and consult a licensed financial adviser before making investment decisions.

This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.

Where the price stands

AAPL trades at $345. The 16 analysts who set a target in the last 3 months range from $250 to $400, with a median of $358. This $360 target is 1% above the median.

Since the note AAPL has moved +9% (from $317). 12-month window: day 111 of 365, closes on July 14, 2027.

Track record

This callOpen: AAPL has not reached $360 yet. This 12-month target is scored on June 9, 2027. Same target as this firm’s June 9, 2026 note, so it is scored there.

Firm track recordMorgan Stanley: 89% of its 38 targets at least a year old were reached within 12 months (#6 of 21 firms). Accuracy ranking →

Morgan Stanley on Apple

Morgan Stanley price targets on Apple

8 calls from January 26, 2026 to July 31, 2026. The target went from $315 to $360 (+14%). The rating stayed Buy.

Morgan Stanley targetAAPL share price
  1. July 31, 2026Target cut from $364 (−1%)Buy$360
  2. July 23, 2026Target raised from $360 (+1%)Buy$364
  3. July 14, 2026 This noteKept the $360 targetBuy$360
  4. June 9, 2026Target raised from $330 (+9%)Buy$360
  5. June 1, 2026Kept the $330 targetBuy$330
  6. May 1, 2026Target raised from $315 (+5%)Buy$330
  7. March 23, 2026Kept the $315 targetBuy$315
  8. January 26, 2026Earliest call shownBuy$315
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Other analysts on Apple

BernsteinBuy Kept rating and price target Oct 29 $370maintained EvercoreBuy Kept rating and price target Oct 27 $380maintained UBSHold Kept rating and price target Oct 20 $296maintained Loop CapitalHold Downgraded, cut price target −11% Oct 20 $330from $370 KeyBancSell Kept rating and price target Oct 19 $250maintained
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.