UBS Lowers Meta Price Target to $715

UBS analyst Stephen Ju lowered the price target on Meta Platforms Inc.

(NASDAQ: META) to $715 (from $766) while maintaining a Buy rating.

“In our view, not enough credit is being given to Meta’s comments around Business Agents – where usage growing to 1M business accounts within a month of launch tells us demand is there and mgmt. noting that the company will start starting charging (via subscription and volume-based token pricing) in 2H26 suggests monetization will get going.

Meta generally takes about 2-years to ramp revenues on a new product, although given the existing ~400M business account base (per SensorTower) suggests that the timeline could be shorter.

This means 2027 or at latest 2028 revenue could see a step-function increase not reflected in consensus.

We have left our 2026-2028E revenue largely unchanged post print so this would be upside to our estimates as well.

Given Meta formally stated that the contingency plan remains to sell excess compute / model access to external vendors – it would be hard to see a scenario where revenue does not benefit from investments at all.”

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