HSBC Reiterates Buy on Apple, $366 Price Target
- Rating
- Buy
- Unchanged
- Target
- $366
- Unchanged
- Upside
- +8%
- AAPL at $338 today

What the analyst said
HSBC analyst Nicolas Cote-Colisson reiterated a Buy rating and $366 price target on Apple (NASDAQ: AAPL).
“We retain a Buy rating on Apple with a TP of USD366 (unchanged) implying an upside of 14.4%.
We use a target 2027e non-GAAP P/E of 33.5x based on the 10-year average +2SD on our FY27e non-GAAP EPS estimate of USD11.22, to which we apply a regulatory risk discount of 2.5% (all unchanged).
Apple may continue to face supply chain bottlenecks due to high demand for its products, but we think the company is in a strong position to mitigate this as well as the cost pressure, including by applying more pricing power.
Downside risks include low take up of new AI services and competition from AI labs with new form factors that could challenge smartphones.”
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Where the price stands
AAPL trades at $338. The 16 analysts who set a target in the last 3 months range from $250 to $400, with a median of $358. This $366 target is 2% above the median.
Since the note AAPL has moved +6% (from $320). 12-month window: day 55 of 365, closes on September 8, 2027.
Track record
This callOpen: AAPL has not reached $366 yet. This 12-month target is scored on July 17, 2027. Same target as this firm’s July 17, 2026 note, so it is scored there.
Firm track recordHSBC: 60% of its 20 targets at least a year old were reached within 12 months (#24 of 26 firms). Accuracy ranking →
HSBC on Apple
HSBC price targets on Apple
3 calls from May 1, 2026 to September 8, 2026. The target went from $260 to $366 (+41%). The rating moved from Hold to Buy.
- September 8, 2026 This noteKept the $366 targetBuy$366
- July 17, 2026Upgraded to Buy, target raised from $260 (+41%)Buy$366
- May 1, 2026Earliest call shownHold$260




