HSBC Apple · AAPL

HSBC Raises Apple Price Target to $260

Analyst: Nicolas Cote-Colisson 1 min read Reproduced verbatim
Rating
Hold
Target
$260
from $250 (+4%)
Downside
−21%
AAPL at $330 today
HSBC and Apple logos

What the analyst said

HSBC analyst Nicolas Cote-Colisson raised the price target on Apple (NASDAQ: AAPL) to $260.00 (from $250.00) while maintaining a Hold rating.

“Hold maintained, TP raised to USD260 from USD250: We raise our TP for Apple on the basis of higher 26e EPS applied on our target non-GAAP 26e PE of 28x, leading to a new TP of USD260, implying 4.2% downside.

Shares are trading close to historical highs but reflect the stability of the business model. Also, capital allocation is still in favour of share buybacks (read page 3).

An upside risk is faster-than-expected progress in implementing innovative AI applications, and a downside risk is incremental pressure on margins from higher memory costs and chip supply (page 3).”

Disclaimer
The price target and rating on this page are the opinion of the issuing research firm and its analyst, not of Price Target. This page is published for informational purposes only and is not investment advice, a recommendation, or an offer to buy or sell any security. Past performance does not guarantee future results. Consider your own circumstances and consult a licensed financial adviser before making investment decisions.

This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.

Where the price stands

AAPL trades at $330. The 19 analysts who set a target in the last 3 months range from $250 to $400, with a median of $350. This $260 target is 26% below the median.

Since the note AAPL has moved +22% (from $271). 12-month window: day 186 of 365, closes on May 1, 2027.

Track record

This callOpen: AAPL has not reached $260 yet. This 12-month target is scored on May 1, 2027.

Firm track recordHSBC: 60% of its 20 targets at least a year old were reached within 12 months (#24 of 26 firms). Accuracy ranking →

Earnings reactionOne of 15 notes after Apple’s Apr 30 results: 12 raised · 0 cut · 2 kept. See every call →

HSBC on Apple

HSBC price targets on Apple

3 calls from May 1, 2026 to September 8, 2026. The target went from $260 to $366 (+41%). The rating moved from Hold to Buy.

HSBC targetAAPL share price
  1. September 8, 2026Kept the $366 targetBuy$366
  2. July 17, 2026Upgraded to Buy, target raised from $260 (+41%)Buy$366
  3. May 1, 2026 This noteEarliest call shownHold$260
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Other analysts on Apple

DA DavidsonHold Raised price target +9%, kept rating Nov 3 $295from $270 ArgusBuy Raised price target +7%, kept rating Nov 3 $400from $375 Yorkville IvesBuy Kept rating and price target Nov 3 $400maintained JP MorganBuy Cut price target −1%, kept rating Nov 3 $355from $360 BarclaysSell Raised price target +7%, kept rating Nov 3 $261from $245
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.