JJefferies AApple · AAPL
Jefferies Reiterates Underperform on Apple, $263.66 PT
Rating
Sell
Price target
$263.66
Previous
—
Implied downside
-17%
Jefferies analyst Edison Lee reiterated an Underperform rating and $263.66 price target on Apple (NASDAQ: AAPL).
“AAPL just launched iPhone 18 P/PM and Duo (foldable). Duo’s pricing is exactly the same as JEFe, but it offers a 256GB version at US$1,999 to improve affordability.
For 18P/PM, the prices of 256GB/512GB versions are 6%-8% < JEFe (=7-9% hikes). For the 1TB/2TB versions, the hikes are similar to JEFe.
We believe AAPL wants to boost vol at the expense of margin. iPhone 17/Air pricing is unchanged, which could draw strong demand but create more margin pressure.”
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The price target and rating on this page are the opinion of the issuing research firm and its analyst, not of Price Target. This page is published for informational purposes only and is not investment advice, a recommendation, or an offer to buy or sell any security. Past performance does not guarantee future results. Consider your own circumstances and consult a licensed financial adviser before making investment decisions.
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