Citizens JMP Affirms Market Outperform on Alphabet, $515 Price Target

October 14, 2026 Analyst: Andrew Boone 1 min read Reproduced verbatim
Rating
Buy
Unchanged
Target
$515
Unchanged
Upside
+48%
GOOGL at $348 today
Citizens JMP and Alphabet (Google) logos

What the analyst said

Citizens analyst Andrew Boone reiterated a Market Outperform rating and $515 price target on Alphabet (NASDAQ: GOOGL).

“YouTube (GOOGL, MO, $515 PT) global time spent declined ~1.4% Y/Y, a second negative month. Global MAU grew +2.4% Y/Y and global DAU +1.3%.

YouTube remains the leader in share of U.S. and global time spent (~33% and ~28%), though it ceded ~175bps of global share Y/Y to Instagram and TikTok while gaining ~90bps in the U.S.

U.S. time spent grew +4.2% Y/Y, decelerating ~2 points M/M from +6.5%. Remember that more than half of U.S. consumption of YouTube now takes place on TV, which we are not capturing here.”

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Where the price stands

GOOGL trades at $348. The 24 analysts who set a target in the last 3 months range from $350 to $515, with a median of $420. This $515 target is 23% above the median, the highest on the Street.

12-month window: day 0 of 365, closes on October 14, 2027.

Track record

This callOpen: GOOGL has not reached $515 yet. This 12-month target is scored on August 24, 2027. Same target as this firm’s August 24, 2026 note, so it is scored there.

Firm track recordToo early to score Citizens JMP: price targets are 12-month calls and fewer than 3 of its targets are a year old. 1 of its 9 open targets have already been reached. How we score

Citizens JMP on Alphabet (Google)

Citizens JMP price targets on Alphabet (Google)

8 calls from July 24, 2026 to October 14, 2026. The target stayed at $515. The rating stayed Buy.

Citizens JMP targetGOOGL share price
  1. October 14, 2026 This noteKept the $515 targetBuy$515
  2. October 9, 2026Kept the $515 targetBuy$515
  3. August 31, 2026Kept the $515 targetBuy$515
  4. August 26, 2026Kept the $515 targetBuy$515
  5. August 24, 2026Kept the $515 targetBuy$515
  6. August 17, 2026Kept the $515 targetBuy$515
  7. August 14, 2026Kept the $515 targetBuy$515
  8. July 24, 2026Earliest call shownBuy$515
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.