UBS Raises Alphabet Price Target to $380

October 14, 2026 Analyst: Stephen Ju 1 min read Reproduced verbatim
Rating
Hold
Target
$380
from $379 (0%)
Upside
+9%
GOOGL at $348 today
UBS and Alphabet (Google) logos

What the analyst said

UBS analyst Stephen Ju raised the price target on Alphabet (NASDAQ: GOOGL) to $380 (from $379) while maintaining a Neutral rating.

Disclaimer
The price target and rating on this page are the opinion of the issuing research firm and its analyst, not of Price Target. This page is published for informational purposes only and is not investment advice, a recommendation, or an offer to buy or sell any security. Past performance does not guarantee future results. Consider your own circumstances and consult a licensed financial adviser before making investment decisions.

This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.

Where the price stands

GOOGL trades at $348. The 24 analysts who set a target in the last 3 months range from $350 to $515, with a median of $420. This $380 target is 10% below the median.

12-month window: day 0 of 365, closes on October 14, 2027.

Track record

This callOpen: a 12-month target, scored on October 14, 2027, a year after the note.

Firm track recordUBS: 79% of its 24 targets at least a year old were reached within 12 months (#14 of 20 firms). Accuracy ranking →

UBS on Alphabet (Google)

UBS price targets on Alphabet (Google)

8 calls from January 20, 2026 to October 14, 2026. The target went from $345 to $380 (+10%). The rating stayed Hold.

UBS targetGOOGL share price
  1. October 14, 2026 This noteTarget raised from $379 (0%)Hold$380
  2. July 23, 2026Target cut from $410 (−8%)Hold$379
  3. June 3, 2026Kept the $410 targetHold$410
  4. April 30, 2026Target raised from $375 (+9%)Hold$410
  5. April 23, 2026Kept the $375 targetHold$375
  6. April 21, 2026Target raised from $348 (+8%)Hold$375
  7. February 5, 2026Target raised from $345 (+1%)Hold$348
  8. January 20, 2026Earliest call shownHold$345
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.