UBS Alphabet (Google) · GOOGL

UBS Reiterates Neutral Rating on Alphabet, $375 Price Target

Analyst: Stephen Ju 1 min read Reproduced verbatim
Rating
Neutral
Unchanged
Target
$375
Unchanged
Outcome
Reached
on April 30, 2026
UBS and Alphabet (Google) logos

What the analyst said

UBS analyst Stephen Ju reiterated a Neutral rating and $375.00 price target on Alphabet (NASDAQ: GOOGL).

“In our view this year’s Cloud Next announcements should serve as another marker to drive investor confidence around the persistent ROIC questions around Google’s GenAI CapEx.

We liked signs that enterprise adoption of Gemini and related products continue to ramp (40% 4Q25 to 1Q26 growth of Enterprise MAUs), as well as practical demonstrations from client companies using various products.

Both of these should be positive signals to get more comfortable underwriting multiyear CapEx cycles and further prove that demand is not just Anthropic and OpenAI.

A year ago, investors were questioning whether Google was lagging on GenAI productization – and this event shows that Google has caught up, with new releases focused on early adopter requirements, next gen TPUs with better price performance, and new use cases like Agent Platform.

That said, we believe much of this benefit is already priced in to the stock in the form of accelerating revenue growth for 1Q26 as well as the historically high multiple.”

Disclaimer
The price target and rating on this page are the opinion of the issuing research firm and its analyst, not of Price Target. This page is published for informational purposes only and is not investment advice, a recommendation, or an offer to buy or sell any security. Past performance does not guarantee future results. Consider your own circumstances and consult a licensed financial adviser before making investment decisions.

This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.

Where the price stands

GOOGL trades at $280. The 31 analysts who set a target in the last 3 months range from $300 to $485, with a median of $400. This $375 target is 6% below the median.

Since the note GOOGL has moved −18% (from $339). 12-month window: day 192 of 365, closes on April 23, 2027.

Track record

This call✓ Target reached on April 30, 2026, 9 days after the note. Same target as this firm’s April 21, 2026 note, so it is scored there.

Firm track recordUBS: 88% of its 41 targets at least a year old were reached within 12 months (#7 of 21 firms). Accuracy ranking →

UBS on Alphabet (Google)

UBS price targets on Alphabet (Google)

8 calls from January 20, 2026 to October 14, 2026. The target went from $345 to $380 (+10%). The rating stayed Hold.

UBS targetGOOGL share price
  1. October 14, 2026Target raised from $379 (0%)Hold$380
  2. July 23, 2026Target cut from $410 (−8%)Hold$379
  3. June 3, 2026Kept the $410 targetHold$410
  4. April 30, 2026Target raised from $375 (+9%)Hold$410
  5. April 23, 2026 This noteKept the $375 targetHold$375
  6. April 21, 2026Target raised from $348 (+8%)Hold$375
  7. February 5, 2026Target raised from $345 (+1%)Hold$348
  8. January 20, 2026Earliest call shownHold$345
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Other analysts on Alphabet (Google)

Wells FargoBuy Cut price target −11%, kept rating Oct 30 $371from $417 TD CowenBuy Cut price target −5%, kept rating Oct 29 $460from $485 BMO CapitalBuy Cut price target −11%, kept rating Oct 29 $425from $480 CantorBuy Cut price target −17%, kept rating Oct 29 $350from $420 RBC CapitalBuy Cut price target −6%, kept rating Oct 29 $400from $425
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.