UBS Alphabet (Google) · GOOGL

UBS Raises Alphabet Price Target to $345

Analyst: Stephen Ju 1 min read Reproduced verbatim
Rating
Neutral
Target
$345
from $306 (+13%)
Outcome
Reached
on April 27, 2026
UBS and Alphabet (Google) logos

What the analyst said

UBS analyst Stephen Ju raised the price target on Alphabet (NASDAQ: GOOGL) to $345.00 (from $306.00) while maintaining a Neutral rating.

Disclaimer
The price target and rating on this page are the opinion of the issuing research firm and its analyst, not of Price Target. This page is published for informational purposes only and is not investment advice, a recommendation, or an offer to buy or sell any security. Past performance does not guarantee future results. Consider your own circumstances and consult a licensed financial adviser before making investment decisions.

This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.

Where the price stands

GOOGL trades at $280. The 31 analysts who set a target in the last 3 months range from $300 to $485, with a median of $400. This $345 target is 14% below the median.

Since the note GOOGL has moved −15% (from $330). 12-month window: day 284 of 365, closes on January 20, 2027.

Track record

This call✓ Target reached on April 27, 2026, 3 months after the note.

Firm track recordUBS: 88% of its 41 targets at least a year old were reached within 12 months (#7 of 21 firms). Accuracy ranking →

UBS on Alphabet (Google)

UBS price targets on Alphabet (Google)

8 calls from January 20, 2026 to October 14, 2026. The target went from $345 to $380 (+10%). The rating stayed Hold.

UBS targetGOOGL share price
  1. October 14, 2026Target raised from $379 (0%)Hold$380
  2. July 23, 2026Target cut from $410 (−8%)Hold$379
  3. June 3, 2026Kept the $410 targetHold$410
  4. April 30, 2026Target raised from $375 (+9%)Hold$410
  5. April 23, 2026Kept the $375 targetHold$375
  6. April 21, 2026Target raised from $348 (+8%)Hold$375
  7. February 5, 2026Target raised from $345 (+1%)Hold$348
  8. January 20, 2026 This noteEarliest call shownHold$345
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Other analysts on Alphabet (Google)

Wells FargoBuy Cut price target −11%, kept rating Oct 30 $371from $417 TD CowenBuy Cut price target −5%, kept rating Oct 29 $460from $485 BMO CapitalBuy Cut price target −11%, kept rating Oct 29 $425from $480 CantorBuy Cut price target −17%, kept rating Oct 29 $350from $420 RBC CapitalBuy Cut price target −6%, kept rating Oct 29 $400from $425
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.