UBS Alphabet (Google) · GOOGL

UBS Reiterates Neutral Rating on Alphabet, $410 Price Target

Analyst: Stephen Ju 1 min read Reproduced verbatim
Rating
Neutral
Unchanged
Target
$410
Unchanged
Upside
+47%
GOOGL at $280 today
UBS and Alphabet (Google) logos

What the analyst said

UBS analyst Stephen Ju reiterated a Neutral rating and $410.00 price target on Alphabet (NASDAQ: GOOGL).

“The top debates on Google right now are around the cloud backlog to revenue drawdown rate and the impact of chip sales and larger AI lab deals on margins.

To address these questions we refine our Google Cloud buildout methodology today where we split the Performance Obligation (backlog) into its constituent pieces – these include the “Core” non-AI piece, Vertex, as well as the recent large contracts signed with Anthropic, OpenAI and Meta.

Our updated process drives our Google Cloud revenue up ~24% and ~34% for 2026 and 2027, respectively, as some of the backlog conversion into revenue – particularly the TPU sales – is pulled forward from 2028.

This alteration results in our comparable period gross revenues moving up by ~5% and ~10%.

On the other hand, our Google EPS estimates for 2026 and 2027 decrease ~1% and ~7% respectively as we account for lower margins on chip sales as well as pare back margins on non-Vertex backlog conversion.

Our 2026 / 2027 revenue estimates are now ~7% / ~16% above Street’s, respectively, but our EPS estimates are in line and only 1% ahead. Our price target remains at $410 and we keep our Neutral rating.”

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Where the price stands

GOOGL trades at $280. The 31 analysts who set a target in the last 3 months range from $300 to $485, with a median of $400. This $410 target is 2% above the median.

Since the note GOOGL has moved −23% (from $362). 12-month window: day 150 of 365, closes on June 3, 2027.

Track record

This callOpen: GOOGL has not reached $410 yet. This 12-month target is scored on April 30, 2027. Same target as this firm’s April 30, 2026 note, so it is scored there.

Firm track recordUBS: 88% of its 41 targets at least a year old were reached within 12 months (#7 of 21 firms). Accuracy ranking →

UBS on Alphabet (Google)

UBS price targets on Alphabet (Google)

8 calls from January 20, 2026 to October 14, 2026. The target went from $345 to $380 (+10%). The rating stayed Hold.

UBS targetGOOGL share price
  1. October 14, 2026Target raised from $379 (0%)Hold$380
  2. July 23, 2026Target cut from $410 (−8%)Hold$379
  3. June 3, 2026 This noteKept the $410 targetHold$410
  4. April 30, 2026Target raised from $375 (+9%)Hold$410
  5. April 23, 2026Kept the $375 targetHold$375
  6. April 21, 2026Target raised from $348 (+8%)Hold$375
  7. February 5, 2026Target raised from $345 (+1%)Hold$348
  8. January 20, 2026Earliest call shownHold$345
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Other analysts on Alphabet (Google)

Wells FargoBuy Cut price target −11%, kept rating Oct 30 $371from $417 TD CowenBuy Cut price target −5%, kept rating Oct 29 $460from $485 BMO CapitalBuy Cut price target −11%, kept rating Oct 29 $425from $480 CantorBuy Cut price target −17%, kept rating Oct 29 $350from $420 RBC CapitalBuy Cut price target −6%, kept rating Oct 29 $400from $425
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.