What the analyst said

RBC Capital analyst Brad Erickson lowered the price target on Alphabet (NASDAQ: GOOGL) to $400 (from $425) while maintaining an Outperform rating.

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The price target and rating on this page are the opinion of the issuing research firm and its analyst, not of Price Target. This page is published for informational purposes only and is not investment advice, a recommendation, or an offer to buy or sell any security. Past performance does not guarantee future results. Consider your own circumstances and consult a licensed financial adviser before making investment decisions.

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Where the price stands

GOOGL trades at $283. The 31 analysts who set a target in the last 3 months range from $300 to $485, with a median of $400. This $400 target is in line with the median.

12-month window: day 0 of 365, closes on October 29, 2027.

Track record

This callOpen: a 12-month target, scored on October 29, 2027, a year after the note.

Firm track recordRBC Capital: 73% of its 11 targets at least a year old were reached within 12 months. Accuracy ranking →

Earnings reactionOne of 25 notes after Alphabet (Google)’s Oct 28 results: 0 raised · 21 cut · 3 kept. See every call →

RBC Capital on Alphabet (Google)

RBC Capital price targets on Alphabet (Google)

4 calls from January 15, 2026 to October 29, 2026. The target went from $375 to $400 (+7%). The rating stayed Buy.

RBC Capital targetGOOGL share price
  1. October 29, 2026 This noteTarget cut from $425 (−6%)Buy$400
  2. April 30, 2026Target raised from $400 (+6%)Buy$425
  3. February 5, 2026Target raised from $375 (+7%)Buy$400
  4. January 15, 2026Earliest call shownBuy$375
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Other analysts on Alphabet (Google)

TD CowenBuy Cut price target −5%, kept rating Oct 29 $460from $485 BMO CapitalBuy Cut price target −11%, kept rating Oct 29 $425from $480 CantorBuy Cut price target −17%, kept rating Oct 29 $350from $420 UBSHold Cut price target −13%, kept rating Oct 29 $332from $380 Piper SandlerBuy Cut price target −14%, kept rating Oct 29 $345from $400
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.