UBS Alphabet (Google) · GOOGL

UBS Lowers Alphabet Price Target to $332

Analyst: Stephen Ju 1 min read Reproduced verbatim
Rating
Neutral
Target
$332
from $380 (−13%)
Upside
+17%
GOOGL at $283 today
UBS and Alphabet (Google) logos

What the analyst said

UBS analyst Stephen Ju lowered the price target on Alphabet (NASDAQ: GOOGL) to $332 (from $380) while maintaining a Neutral rating.

“Beyond the surprising shortfall on Search and YouTube (with Search at $63.4B vs St’s $64.9B and YouTube at $11.2B vs St’s $11.4B), Google struck what was a more measured/deliberate tone around monetization of incremental AI queries, which to us suggests a lower ad revenue growth trendline than we had anticipated.

Cloud revenue – while exceeding Street – fell short of our estimate due to certain capacity not coming online until 3Q26-end.

Furthermore, flat QOQ Cloud margin progression despite now more “meaningful” TPU sales disproves the bull narrative that Google could potentially extract a high gross margin and above what peers in the hardware industry may achieve.

With more than $100B of TPU revenues coming online in 2027, we believe this exerts a downward bias to investor projections for EPS / FCF for the year.”

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Where the price stands

GOOGL trades at $283. The 31 analysts who set a target in the last 3 months range from $300 to $485, with a median of $400. This $332 target is 17% below the median.

12-month window: day 0 of 365, closes on October 29, 2027.

Track record

This callOpen: a 12-month target, scored on October 29, 2027, a year after the note.

Firm track recordUBS: 88% of its 41 targets at least a year old were reached within 12 months (#7 of 21 firms). Accuracy ranking →

Earnings reactionOne of 25 notes after Alphabet (Google)’s Oct 28 results: 0 raised · 21 cut · 3 kept. See every call →

UBS on Alphabet (Google)

UBS price targets on Alphabet (Google)

8 calls from February 5, 2026 to October 29, 2026. The target went from $348 to $332 (−5%). The rating stayed Hold.

UBS targetGOOGL share price
  1. October 29, 2026 This noteTarget cut from $380 (−13%)Hold$332
  2. October 14, 2026Target raised from $379 (0%)Hold$380
  3. July 23, 2026Target cut from $410 (−8%)Hold$379
  4. June 3, 2026Kept the $410 targetHold$410
  5. April 30, 2026Target raised from $375 (+9%)Hold$410
  6. April 23, 2026Kept the $375 targetHold$375
  7. April 21, 2026Target raised from $348 (+8%)Hold$375
  8. February 5, 2026Earliest call shownHold$348
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Other analysts on Alphabet (Google)

TD CowenBuy Cut price target −5%, kept rating Oct 29 $460from $485 BMO CapitalBuy Cut price target −11%, kept rating Oct 29 $425from $480 CantorBuy Cut price target −17%, kept rating Oct 29 $350from $420 RBC CapitalBuy Cut price target −6%, kept rating Oct 29 $400from $425 Piper SandlerBuy Cut price target −14%, kept rating Oct 29 $345from $400
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.