UBS Alphabet (Google) · GOOGL

UBS Raises Alphabet Price Target to $348

Analyst: Stephen Ju 1 min read Reproduced verbatim
Rating
Neutral
Target
$348
from $345 (+1%)
Outcome
Reached
on April 27, 2026
UBS and Alphabet (Google) logos

What the analyst said

UBS analyst Stephen Ju raised the price target on Alphabet (NASDAQ: GOOGL) to $348.00 (from $345.00) while maintaining a Neutral rating.

“We learn today that ROIC on Google’s GenAI CapEx is compounding faster with Gemini enabling better user results, more monetizeable queries and better ad ROAS for Search and higher customer demand for Cloud.

This means that our ad revenue dollars increase by ~$5B and ~$6B for 2026E and 2027E respectively (increase 2%), whereas our Cloud revenue dollars go up even faster by ~$19B and ~$23B respectively (24% and 22%).

That said as Google’s CapEx guide was $55B ahead of our projection for 2026, total costs increase ~$16B and ~$24B to result in a more muted impact to EPS (2027E EPS rises by 1%), which may disappoint investors as GOOGL shares are near peak multiple levels.

We maintain our Neutral rating on balanced risk reward, particularly as the Street begins to discount ChatGPT’s approaching ramp in ad monetization.”

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This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.

Where the price stands

GOOGL trades at $280. The 31 analysts who set a target in the last 3 months range from $300 to $485, with a median of $400. This $348 target is 13% below the median.

Since the note GOOGL has moved −16% (from $333). 12-month window: day 268 of 365, closes on February 5, 2027.

Track record

This call✓ Target reached on April 27, 2026, 3 months after the note.

Firm track recordUBS: 88% of its 41 targets at least a year old were reached within 12 months (#7 of 21 firms). Accuracy ranking →

Earnings reactionOne of 21 notes after Alphabet (Google)’s Feb 4 results: 19 raised · 0 cut · 2 kept. See every call →

UBS on Alphabet (Google)

UBS price targets on Alphabet (Google)

8 calls from January 20, 2026 to October 14, 2026. The target went from $345 to $380 (+10%). The rating stayed Hold.

UBS targetGOOGL share price
  1. October 14, 2026Target raised from $379 (0%)Hold$380
  2. July 23, 2026Target cut from $410 (−8%)Hold$379
  3. June 3, 2026Kept the $410 targetHold$410
  4. April 30, 2026Target raised from $375 (+9%)Hold$410
  5. April 23, 2026Kept the $375 targetHold$375
  6. April 21, 2026Target raised from $348 (+8%)Hold$375
  7. February 5, 2026 This noteTarget raised from $345 (+1%)Hold$348
  8. January 20, 2026Earliest call shownHold$345
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Other analysts on Alphabet (Google)

Wells FargoBuy Cut price target −11%, kept rating Oct 30 $371from $417 TD CowenBuy Cut price target −5%, kept rating Oct 29 $460from $485 BMO CapitalBuy Cut price target −11%, kept rating Oct 29 $425from $480 CantorBuy Cut price target −17%, kept rating Oct 29 $350from $420 RBC CapitalBuy Cut price target −6%, kept rating Oct 29 $400from $425
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.