BofA Securities Downgrades Rivian to Underperform, $10 Price Target
- Rating
- Sell
- Price target
- $10
- from $13
- Implied downside
- -23%
- vs $12.97 prior close

BofA Securities analyst John Murphy downgraded Rivian Automotive Inc (NASDAQ: RIVN) from Neutral to Underperform with a price target of $10 (from $13).
“We downgrade RIVN from Neutral to Underperform. RIVN remains one of the most viable among the startup EV OEMs and is making progress towards sustainably positive gross margins.
However, the 2025 outlook was softer than we had expected and the VW partnership is complicating earnings forecasts for at least the next four years.
Competition is also increasing with new SUV/CUVs projected to enter the market in 2026/2027.
Further, demand for EVs is slowing and may not get much better near-term with indications that the US may pull back on EV incentives.
Given the Trump Administration’s focus on cost cutting, we believe there could be risk to RIVN’s $6.6bn Department of Energy loan closed by the Biden Administration on January 16, 2025.”
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Tracking this call
Since this note+10% RIVN $12.97 → $14.33 (Oct 9) · moving away from the target
This call✗ Not reached within 12 months: a year after the note RIVN closed at $15.12, 51% above the $10 target, and it moved the other way.
Firm track recordBank of America: 73% of its 15 targets at least a year old were reached within 12 months (#13 of 20 firms); on Rivian, 0 of 2. Accuracy ranking →



