BofA Affirms Buy on Meta, $900 Price Target
- Rating
- Buy
- Unchanged
- Target
- $900
- Outcome
- Missed
- within 12 months

What the analyst said
BofA Securities analyst Justin Post reiterated a Buy rating and $900 price target on Meta Platforms Inc. (NASDAQ: META)
“Meta will kick off its annual Connect Developer Conf. on Sep 17, with the CEO’s keynote scheduled at 5pm.
Last year’s event signaled a strategic shift from VR to mixed-reality glasses, and we expect this year’s event to focus on glasses hardware innovation and expanding AI capabilities across glasses and Meta’s apps.
We expect: (1) official unveiling of Hypernova smart glasses; (2) demo Gesture-control wristband; (3) new smart glasses developer toolkit; (4) update on next-gen holographic glasses (Orion); and (5) 3rd generation Ray-Ban smart glasses with new features and capabilities.
For developers, Meta may also use the event to unveil new AI features across core apps, updates on Meta AI, and Llama.”
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Where the price stands
META trades at $623. The 33 analysts who set a target in the last 3 months range from $650 to $1,000, with a median of $860. This $900 target is 5% above the median.
Since the note META has moved −17% (from $752). The 12-month window closed on September 9, 2026.
Track record
This call✗ Not reached within 12 months: a year after the note META closed at $557, 38% below the $900 target, and it moved the other way. Same target as this firm’s July 31, 2025 note, so it is scored there.
Firm track recordBank of America: 82% of its 49 targets at least a year old were reached within 12 months (#8 of 26 firms); on Meta, 5 of 8. Accuracy ranking →
Bank of America on Meta
Bank of America price targets on Meta
8 calls from August 18, 2025 to January 29, 2026. The target went from $900 to $885 (−2%). The rating stayed Buy.
- January 29, 2026Target raised from $810 (+9%)Buy$885
- January 26, 2026Kept the $810 targetBuy$810
- December 18, 2025Kept the $810 targetBuy$810
- October 30, 2025Target cut from $900 (−10%)Buy$810
- October 21, 2025Kept the $900 targetBuy$900
- September 18, 2025Kept the $900 targetBuy$900
- September 9, 2025 This noteKept the $900 targetBuy$900
- August 18, 2025Earliest call shownBuy$900




