BofA Affirms Buy on Meta, $900 Price Target

Analyst: Justin Post 1 min read Reproduced verbatim
Rating
Buy
Unchanged
Target
$900
Outcome
Missed
within 12 months
Bank of America and Meta logos

What the analyst said

BofA Securities analyst Justin Post reiterated a Buy rating and $900 price target on Meta Platforms Inc. (NASDAQ: META)

“Meta will kick off its annual Connect Developer Conf. on Sep 17, with the CEO’s keynote scheduled at 5pm.

Last year’s event signaled a strategic shift from VR to mixed-reality glasses, and we expect this year’s event to focus on glasses hardware innovation and expanding AI capabilities across glasses and Meta’s apps.

We expect: (1) official unveiling of Hypernova smart glasses; (2) demo Gesture-control wristband; (3) new smart glasses developer toolkit; (4) update on next-gen holographic glasses (Orion); and (5) 3rd generation Ray-Ban smart glasses with new features and capabilities.

For developers, Meta may also use the event to unveil new AI features across core apps, updates on Meta AI, and Llama.”

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This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.

Where the price stands

META trades at $623. The 33 analysts who set a target in the last 3 months range from $650 to $1,000, with a median of $860. This $900 target is 5% above the median.

Since the note META has moved −17% (from $752). The 12-month window closed on September 9, 2026.

Track record

This call✗ Not reached within 12 months: a year after the note META closed at $557, 38% below the $900 target, and it moved the other way. Same target as this firm’s July 31, 2025 note, so it is scored there.

Firm track recordBank of America: 82% of its 49 targets at least a year old were reached within 12 months (#8 of 26 firms); on Meta, 5 of 8. Accuracy ranking →

Bank of America on Meta

Bank of America price targets on Meta

8 calls from August 18, 2025 to January 29, 2026. The target went from $900 to $885 (−2%). The rating stayed Buy.

Bank of America targetMETA share price
  1. January 29, 2026Target raised from $810 (+9%)Buy$885
  2. January 26, 2026Kept the $810 targetBuy$810
  3. December 18, 2025Kept the $810 targetBuy$810
  4. October 30, 2025Target cut from $900 (−10%)Buy$810
  5. October 21, 2025Kept the $900 targetBuy$900
  6. September 18, 2025Kept the $900 targetBuy$900
  7. September 9, 2025 This noteKept the $900 targetBuy$900
  8. August 18, 2025Earliest call shownBuy$900
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.