What the analyst said
Baird analyst Colin Sebastian lowered the price target on Meta Platforms Inc.
(NASDAQ: META) to $815 (from $820) while maintaining an Outperform rating.
“Reviewing the current bull vs. bear battleground for Meta, we acknowledge further near-term risks to sentiment, but believe embedded expectations are in better balance vs. three months ago, and encourage investors to be opportunistic buyers.
Potential catalysts ahead include: clearing event with Q1 guidance/margin outlook; launch of next Llama model built by TBD Lab; related updates to Meta AI; ongoing improvements to ranking/relevance and engagement metrics; ramping WhatsApp and Threads monetization; further penetration of Adv+ automation; option value from wearables and custom silicon.
Our $815 target price is supported by a combination of a multi-year DCF as well as 30x 2026E P/E (GAAP EPS) and 15x 2026E EV/EBITDA, within the range of peer multiples of 10-30x 2026E P/E and 5-30x 2026E EV/EBITDA given the company’s market leadership, margin profile, and diversified revenue streams.
Despite the elevated privacy/usage-related headline risks and strategic pivot towards short-form video, we believe Meta could ultimately earn back a valuation premium to peer averages due to superior growth prospects, platform scale, and technology orientation.”
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Where the price stands
META trades at $611. The 33 analysts who set a target in the last 3 months range from $650 to $1,000, with a median of $860. This $815 target is 5% below the median.
Since the note META has moved −8% (from $662). 12-month window: day 314 of 365, closes on December 23, 2026.
Track record
This callOpen: a 12-month target, scored on December 23, 2026, a year after the note.
Firm track recordBaird: 95% of its 21 targets at least a year old were reached within 12 months (#1 of 21 firms). Accuracy ranking →
Baird on Meta
Baird price targets on Meta
7 calls from July 31, 2025 to October 22, 2026. The target went from $820 to $815 (−1%). The rating stayed Buy.
- October 22, 2026Target raised from $750 (+9%)Buy$815
- July 30, 2026Target cut from $830 (−10%)Buy$750
- July 16, 2026Kept the $830 targetBuy$830
- January 29, 2026Target raised from $815 (+2%)Buy$830
- December 23, 2025 This noteTarget cut from $820 (−1%)Buy$815
- October 30, 2025Kept the $820 targetBuy$820
- July 31, 2025Earliest call shownBuy$820
Other analysts on Meta
Wells FargoBuy
Kept rating and price target · Oct 27
$995maintained
Citizens JMPBuy
Kept rating and price target · Oct 27
$885maintained
MizuhoBuy
Kept rating and price target · Oct 26
$950maintained
Canaccord GenuityBuy
Kept rating and price target · Oct 26
$950maintained
William BlairBuy
Kept rating · Oct 26