DA Davidson Apple · AAPL

DA Davidson Reiterates Neutral Rating on Apple, $270 Price Target

Analyst: Gil Luria 1 min read Reproduced verbatim
Rating
Neutral
Unchanged
Target
$270
Downside
−23%
AAPL at $352 today
DA Davidson and Apple logos

What the analyst said

DA Davidson analyst Gil Luria reiterated a Neutral rating and $270.00 price target on Apple (NASDAQ: AAPL).

“Apple’s 2Q26 results were underscored by accelerating revenue despite decelerating iPhone sales and slowing growth in Greater China.

Management noted that during the quarter, they saw notable supply constraints across product categories, which limited growth upside this quarter.

Furthermore, Apple recently announced that Tim Cook will be transitioning from his role as CEO to Executive Chairman, to be replaced by John Ternus who prior to his appointment served as the Senior Vice President of Hardware Engineering at Apple.”

Disclaimer
The price target and rating on this page are the opinion of the issuing research firm and its analyst, not of Price Target. This page is published for informational purposes only and is not investment advice, a recommendation, or an offer to buy or sell any security. Past performance does not guarantee future results. Consider your own circumstances and consult a licensed financial adviser before making investment decisions.

This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.

Where the price stands

AAPL trades at $352. The 20 analysts who set a target in the last 3 months range from $250 to $400, with a median of $345. This $270 target is 22% below the median.

Since the note AAPL has moved +30% (from $271). 12-month window: day 187 of 365, closes on May 1, 2027.

Track record

This callOpen: AAPL has not reached $270 yet. This 12-month target is scored on May 1, 2027.

Firm track recordDA Davidson: 72% of its 18 targets at least a year old were reached within 12 months (#18 of 26 firms). Accuracy ranking →

Earnings reactionOne of 15 notes after Apple’s Apr 30 results: 12 raised · 0 cut · 2 kept. See every call →

DA Davidson on Apple

DA Davidson price targets on Apple

3 calls from May 1, 2026 to November 3, 2026. The target went from $270 to $295 (+9%). The rating stayed Hold.

DA Davidson targetAAPL share price
  1. November 3, 2026Target raised from $270 (+9%)Hold$295
  2. September 2, 2026Kept the $270 targetHold$270
  3. May 1, 2026 This noteEarliest call shownHold$270
Share

Other analysts on Apple

DZ BankSell Downgraded Nov 4 $300 BernsteinBuy Raised price target +3%, kept rating Nov 4 $380from $370 EvercoreBuy Kept rating and price target Nov 4 $380maintained ArgusBuy Raised price target +7%, kept rating Nov 3 $400from $375 Yorkville IvesBuy Kept rating and price target Nov 3 $400maintained
Share on
Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.