DA Davidson Reiterates Neutral Rating on Apple, $270 Price Target

DA Davidson analyst Gil Luria reiterated a Neutral rating and $270.00 price target on Apple (NASDAQ: AAPL).

“Apple’s 2Q26 results were underscored by accelerating revenue despite decelerating iPhone sales and slowing growth in Greater China.

Management noted that during the quarter, they saw notable supply constraints across product categories, which limited growth upside this quarter.

Furthermore, Apple recently announced that Tim Cook will be transitioning from his role as CEO to Executive Chairman, to be replaced by John Ternus who prior to his appointment served as the Senior Vice President of Hardware Engineering at Apple.”

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