DA Davidson Apple · AAPL

DA Davidson Reiterates Neutral on Apple, $270 Price Target

Analyst: Gil Luria 1 min read Reproduced verbatim
Rating
Neutral
Unchanged
Target
$270
Unchanged
Downside
−19%
AAPL at $332 today
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What the analyst said

DA Davidson analyst Gil Luria reiterated a Neutral rating and $270 price target on Apple (NASDAQ: AAPL).

“Entering the John Ternus era today, we will be rightfully focused on new hardware as the key to the next 5 years, but Apple’s position in AI has been quietly improving as well.”

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Where the price stands

AAPL trades at $332. The 19 analysts who set a target in the last 3 months range from $250 to $400, with a median of $350. This $270 target is 23% below the median.

Since the note AAPL has moved +2% (from $325). 12-month window: day 62 of 365, closes on September 2, 2027.

Track record

This callOpen: AAPL has not reached $270 yet. This 12-month target is scored on September 2, 2027.

Firm track recordDA Davidson: 72% of its 18 targets at least a year old were reached within 12 months (#18 of 26 firms). Accuracy ranking →

DA Davidson on Apple

DA Davidson price targets on Apple

3 calls from May 1, 2026 to November 3, 2026. The target went from $270 to $295 (+9%). The rating stayed Hold.

DA Davidson targetAAPL share price
  1. November 3, 2026Target raised from $270 (+9%)Hold$295
  2. September 2, 2026 This noteKept the $270 targetHold$270
  3. May 1, 2026Earliest call shownHold$270
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Other analysts on Apple

ArgusBuy Raised price target +7%, kept rating Nov 3 $400from $375 Yorkville IvesBuy Kept rating and price target Nov 3 $400maintained JP MorganBuy Cut price target −1%, kept rating Nov 3 $355from $360 BarclaysSell Raised price target +7%, kept rating Nov 3 $261from $245 Aletheia CapitalSell Kept rating and price target Nov 3 $250maintained
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.