What the analyst said

Aletheia Capital analyst Warren Lau reiterated a Sell rating and $250 price target on Apple (NASDAQ: AAPL).

“Apple’s 1Q27E (Dec-Q) guidance confirms our view that FY27E is shaping up to be a year of profitless growth, as decelerating revenue and escalating costs cloud the earnings outlook.

Rising memory costs, higher OPEX, and slowing Services growth are the primary culprits.

Following a profitability peak in FY26, we expect both gross and operating margins to contract by ~3ppts YoY in FY27E.

Particularly concerning is that Services revenue is on track for its slowest expansion since 3Q23, slowing to 8–9% YoY in 1Q27E, which will further weigh on profitability.

Ironically, the stock continues to serve as a defensive safe haven for investors seeking shelter from aggressive AI capital expenditure elsewhere.

We maintain our Sell rating on Apple with an SOTP-based target price of $250.”

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Where the price stands

AAPL trades at $329. The 19 analysts who set a target in the last 3 months range from $250 to $400, with a median of $350. This $250 target is 29% below the median, the lowest on the Street.

12-month window: day 0 of 365, closes on November 3, 2027.

Track record

This callOpen: a 12-month target, scored on November 3, 2027, a year after the note.

Firm track recordToo early to score Aletheia Capital: price targets are 12-month calls and fewer than 5 of its targets are a year old. 4 of its 14 open targets have already been reached. How we score

Aletheia Capital on Apple

Aletheia Capital price targets on Apple

3 calls from January 20, 2026 to November 3, 2026. The target went from $205 to $250 (+22%). The rating stayed Sell.

Aletheia Capital targetAAPL share price
  1. November 3, 2026 This noteTarget raised from $215 (+16%)Sell$250
  2. April 21, 2026Target raised from $205 (+5%)Sell$215
  3. January 20, 2026Earliest call shownSell$205
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Other analysts on Apple

ArgusBuy Raised price target +7%, kept rating Nov 3 $400from $375 Yorkville IvesBuy Kept rating and price target Nov 3 $400maintained JP MorganBuy Cut price target −1%, kept rating Nov 3 $355from $360 BarclaysSell Raised price target +7%, kept rating Nov 3 $261from $245 BairdBuy Raised price target +3%, kept rating Nov 3 $340from $330
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.