DA Davidson Reiterates Buy on Microsoft, $550 Price Target
- Rating
- Buy
- Unchanged
- Target
- $550
- Unchanged
- Outcome
- Reached
- on November 4, 2026

What the analyst said
DA Davidson analyst Gil Luria reiterated a Buy rating and $550.00 price target on Microsoft (NASDAQ: MSFT).
“Turns out Microsoft has already built the orchestration layer – it is called CoPilot.
While investors may have thought of CoPilot as an AI model in itself, it is already working as a tool that helps funnel queries and tasks to the appropriate model…[A] user can choose models, choose whether to look at internal data, and choose which agent to use, or allow CoPilot to route the prompt in the most efficient and appropriate manner.
That is the definition of an orchestration layer.
We believe one of the next important steps for Microsoft will be to integrate more open-source models that can help their customers mitigate rising AI bills.
While that lane is open in the US, NVIDIA has shown an inclination to fill it, and we suspect Meta may choose to swim back into this lane.
We believe it is unlikely Chinese models will have a major role in American enterprise AI, given the nature of the bilateral relationship.”
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This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.
Where the price stands
MSFT trades at $536. The 28 analysts who set a target in the last 3 months range from $515 to $750, with a median of $630. This $550 target is 13% below the median.
Since the note MSFT has moved +37% (from $390). 12-month window: day 122 of 365, closes on July 6, 2027.
Track record
This call✓ Target reached on November 4, 2026, 4 months after the note.
Firm track recordDA Davidson: 68% of its 19 targets at least a year old were reached within 12 months (#19 of 26 firms). Accuracy ranking →
DA Davidson on Microsoft
DA Davidson price targets on Microsoft
5 calls from July 2, 2025 to October 29, 2026. The target went from $600 to $650 (+8%). The rating stayed Buy.
- October 29, 2026Target raised from $550 (+18%)Buy$650
- July 30, 2026Kept the $550 targetBuy$550
- July 6, 2026 This noteKept the $550 targetBuy$550
- April 30, 2026Target cut from $600 (−8%)Buy$550
- July 2, 2025Earliest call shownBuy$600




