DA Davidson Reiterates Buy on Microsoft, $550 Price Target
- Rating
- Buy
- Unchanged
- Target
- $550
- Unchanged
- Outcome
- Reached
- on November 4, 2026

What the analyst said
DA Davidson analyst Gil Luria reiterated a Buy rating and $550 price target on Microsoft (NASDAQ: MSFT).
“Microsoft reported a very strong F4Q26 with accelerating Azure growth, provided responsible CapEx guidance and assured investors free cash flow would remain positive.
This should not only change the narrative on Microsoft, but also communicate that the AI buildout is in responsible hands…We reiterate our BUY rating and $550 target, valuing shares at ~27x our FY27E earnings estimate.
MSFT remains a top pick within our coverage.”
The price target and rating on this page are the opinion of the issuing research firm and its analyst, not of Price Target. This page is published for informational purposes only and is not investment advice, a recommendation, or an offer to buy or sell any security. Past performance does not guarantee future results. Consider your own circumstances and consult a licensed financial adviser before making investment decisions.
This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.
Where the price stands
MSFT trades at $536. The 28 analysts who set a target in the last 3 months range from $515 to $750, with a median of $630. This $550 target is 13% below the median.
Since the note MSFT has moved +37% (from $391). 12-month window: day 98 of 365, closes on July 30, 2027.
Track record
This call✓ Target reached on November 4, 2026, 4 months after the note. Same target as this firm’s July 6, 2026 note, so it is scored there.
Firm track recordDA Davidson: 68% of its 19 targets at least a year old were reached within 12 months (#19 of 26 firms). Accuracy ranking →
DA Davidson on Microsoft
DA Davidson price targets on Microsoft
5 calls from July 2, 2025 to October 29, 2026. The target went from $600 to $650 (+8%). The rating stayed Buy.
- October 29, 2026Target raised from $550 (+18%)Buy$650
- July 30, 2026 This noteKept the $550 targetBuy$550
- July 6, 2026Kept the $550 targetBuy$550
- April 30, 2026Target cut from $600 (−8%)Buy$550
- July 2, 2025Earliest call shownBuy$600




