Wells Fargo Lowers Meta Price Target to $640

1 min read Reproduced verbatim
Rating
Overweight
Unchanged
Target
$640
from $835 (−23%)
Outcome
Reached
on September 9, 2026
Wells Fargo and Meta logos

What the analyst said

Wells Fargo analyst Ken Gawrelski lowered the price target on Meta Platforms Inc.

(NASDAQ: META) to $640 (from $835) while maintaining an Overweight rating.

“Estimate internal token costs contributed roughly $2B y/y cost growth, accounting for about 40% of y/y non-GAAP R&D spending that came in above our expectations.

Beyond employee costs lapping the AI talent acquisitions of ’25 and infrastructure costs, internal token spending was listed as the 4th largest driver of OpEx growth, the first such mention in prepared cost remarks.

Token spend another factor to consider for ’27 OpEx, where we see capacity-related OpEx contributing 25pts to growth. Estimates, rating and price target.

Reduce ’27 & ’28 total revenues by 3% each, reflecting lower revenue contribution from 3p capacity resales. ’26 total revenue forecasts increased 1%.

Cut ’27 / ’28 OI estimates by 11% / 12%, given lower revenue estimates and higher OpEx forecasts, driven by R&D (token costs & model training).

Reduce ’27 / ’28 EPS estimates by 14% / 13% to $32.07 / $38.73. Maintain Overweight rating and cut PT to $640 (prior $835) based on 20x (prior 22.5x) our ’27 EPS.”

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This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.

Where the price stands

META trades at $621. The 33 analysts who set a target in the last 3 months range from $650 to $1,000, with a median of $860. This $640 target is 26% below the median, the lowest on the Street.

Since the note META has moved +6% (from $586). 12-month window: day 96 of 365, closes on July 30, 2027.

Track record

This call✓ Target reached on September 9, 2026, 41 days after the note.

Firm track recordWells Fargo: 65% of its 34 targets at least a year old were reached within 12 months (#22 of 26 firms); on Meta, 3 of 6. Accuracy ranking →

Earnings reactionOne of 25 notes after Meta’s Jul 29 results: 0 raised · 23 cut · 1 kept. See every call →

Wells Fargo on Meta

Wells Fargo price targets on Meta

8 calls from February 23, 2026 to October 6, 2026. The target went from $856 to $1,000 (+17%). The rating stayed Buy.

Wells Fargo targetMETA share price
  1. October 6, 2026Target raised from $796 (+26%)Buy$1,000
  2. September 21, 2026Target raised from $640 (+24%)Buy$796
  3. July 30, 2026 This noteTarget cut from $767 (−17%)Buy$640
  4. July 2, 2026Target raised from $765 (0%)Buy$767
  5. May 20, 2026Target cut from $770 (−1%)Buy$765
  6. April 30, 2026Target raised from $765 (+1%)Buy$770
  7. April 2, 2026Target cut from $856 (−11%)Buy$765
  8. February 23, 2026Earliest call shownBuy$856
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.