JPMorgan Lowers Meta Price Target to $640

Jul 30, 2026 1 min read Reproduced verbatim
Rating
Hold
Price target
$640
from $725
Implied upside
+9%
vs $585.61 prior close
JP Morgan and Meta logos

JPMorgan analyst Doug Anmuth lowered the price target on Meta Platforms Inc.

(NASDAQ: META) to $640 (from $725) while maintaining a Neutral rating.

“Meta shares traded down ~7.5% post-close as visibility into monetizing AI spend beyond advertising remains limited.

2Q revenue growth (+27% FXN) & the 3Q guide (+20%-26% FXN)—while still strong—came in slightly below expectations, but the focus coming out of earnings likely remains on Meta’s ability to prove out returns on heavy AI capex beyond advertising.”

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Tracking this call

Since this note+26% META $585.61 → $738.88 (Oct 7) · target reached

This callScored on Jan 29, 2027, six months after the note: did META reach $640?

Firm track recordJP Morgan reached 62% of its 26 scored targets within six months (#23 of 31 firms). Accuracy ranking →

Earnings reactionOne of 25 notes after Meta’s Jul 29 results: 23 of 25 cut targets. See every call →
JP Morgan on Meta · target history
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