What the analyst said
Bernstein SocGen Group analyst Mark C. Newman reiterated an Outperform rating and $380 price target on Apple (NASDAQ: AAPL).
“AAPL is often un-loved and underweight but has been growing in appeal as a safe haven from higher flying / higher risk AI stocks.
As a result of this perceived safe haven status, AAPL has benefited from the recent AI sell-off driving its PE to all-time high levels. This note addresses why this has happened, and more importantly what’s the right multiple?
At 2% of revenue, Apple’s capex budget has hardly been impacted by AI as it has chosen to partner with Google for its Apple Foundation Models (AFMs) and as it rolls out its Siri AI, many of the AFMs run on-device and hence rely less on expensive AI servers.
Apple is immune to both the risk of AI datacenter capex falling that plagues upstream stocks and the risk of collapsing free cash flow that hyperscalers are currently seeing.
Furthermore, Apple could stand to benefit if/when the AI bubble actually bursts (e.g. from potentially cheap acquisition targets).
Apple now trades at 37x CY27 cons. EPS (an all-time high) and 2x relative fwd P/E (also an all-time high). Among US-listed companies with a market cap >$200bn and fwd cons EPS growth <15%, only four trade above 30x fwd P/E: Costco (46x), Walmart (39x), Apple (37x) and GE (36x).
Apple trades in-line with consumer stocks on revenue growth; on earnings and FCF growth it sits modestly above the line. Apple at 37x screens cheaper than both Costco (46x) and Walmart (39x) despite having higher revenue growth, FCF generation and shareholder returns.
Furthermore, Apple’s 90% loyalty (every ~4years) on iPhone replacements compares favorably with Costco’s 90% annual membership renewal.”
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Where the price stands
AAPL trades at $356. The 21 analysts who set a target in the last 3 months range from $250 to $425, with a median of $350. This $380 target is 9% above the median.
12-month window: day 1 of 365, closes on November 12, 2027.
Track record
This callOpen: AAPL has not reached $380 yet. This 12-month target is scored on November 4, 2027. Same target as this firm’s November 4, 2026 note, so it is scored there.
Firm track recordBernstein: 80% of its 25 targets at least a year old were reached within 12 months (#11 of 28 firms). Accuracy ranking →
Bernstein on Apple
Bernstein price targets on Apple
8 calls from February 2, 2026 to November 12, 2026. The target went from $325 to $380 (+17%). The rating stayed Buy.
- November 12, 2026 This noteKept the $380 targetBuy$380
- November 4, 2026Target raised from $370 (+3%)Buy$380
- November 3, 2026Kept the $370 targetBuy$370
- October 29, 2026Kept the $370 targetBuy$370
- October 13, 2026Target raised from $350 (+6%)Buy$370
- May 4, 2026Target raised from $340 (+3%)Buy$350
- February 10, 2026Target raised from $325 (+5%)Buy$340
- February 2, 2026Earliest call shownBuy$325





