Morgan Stanley Meta

Morgan Stanley Raises Meta Price Target to $650

Analyst: Brian Nowak 1 min read Reproduced verbatim
Rating
Overweight
Target
$650
from $615 (+6%)
Outcome
Reached
on May 13, 2025
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What the analyst said

Morgan Stanley analyst Brian Nowak raised the price target on Meta Platforms Inc.

(NASDAQ: META) to $650 (from $615) while maintaining an Overweight rating.

“Raise ’25/’26 EPS by ~8%/4%, PT to $650, Remain OW: META continues to show how its leading reach, ad ROI and innovation and advertiser base are delivering results.

As such, we are modestly raising ’25/’26 ad estimates (1%/1%) despite the still-existing macro uncertainty.

Our ’26 EPS rises by 4% though FCF falls by 3% due to higher capex without a full flow-through on improving revenue trends (due to macro uncertainty).

Like GOOGL (see here), the extent to which there is material incremental macro stability (China tariff resolution) would likely be a source of upside to our estimates.”

Disclaimer
The price target and rating on this page are the opinion of the issuing research firm and its analyst, not of Price Target. This page is published for informational purposes only and is not investment advice, a recommendation, or an offer to buy or sell any security. Past performance does not guarantee future results. Consider your own circumstances and consult a licensed financial adviser before making investment decisions.

This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.

Where the price stands

META trades at $610. The 33 analysts who set a target in the last 3 months range from $650 to $1,000, with a median of $860. This $650 target is 24% below the median, the lowest on the Street.

Since the note META has moved +11% (from $549). The 12-month window closed on May 1, 2026.

Track record

This call✓ Target reached on May 13, 2025, 12 days after the note.

Firm track recordMorgan Stanley: 82% of its 50 targets at least a year old were reached within 12 months (#8 of 26 firms); on Meta, 2 of 4. Accuracy ranking →

Morgan Stanley on Meta

Morgan Stanley price targets on Meta

6 calls from October 30, 2025 to October 19, 2026. The target is back at $820, after moving between $750 and $825. The rating stayed Buy.

Morgan Stanley targetMETA share price
  1. October 19, 2026Target raised from $775 (+6%)Buy$820
  2. September 24, 2026Kept the $775 targetBuy$775
  3. March 30, 2026Target cut from $825 (−6%)Buy$775
  4. January 29, 2026Target raised from $750 (+10%)Buy$825
  5. December 11, 2025Target cut from $820 (−9%)Buy$750
  6. October 30, 2025Earliest call shownBuy$820
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Other analysts on Meta

Wells FargoBuy Kept rating and price target Oct 27 $995maintained Citizens JMPBuy Kept rating and price target Oct 27 $885maintained MizuhoBuy Kept rating and price target Oct 26 $950maintained Canaccord GenuityBuy Kept rating and price target Oct 26 $950maintained William BlairBuy Kept rating Oct 26
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.