Morgan Stanley Lowers Rivian Price Target to $13
- Rating
- Underweight
- Target
- $13
- from $14 (−7%)
- Upside
- +7%
- RIVN at $12.16 today

What the analyst said
Morgan Stanley analyst Adam Jonas lowered the price target on Rivian (NASDAQ: RIVN) to $13 (from $14) while maintaining an Underweight rating.
The price target and rating on this page are the opinion of the issuing research firm and its analyst, not of Price Target. This page is published for informational purposes only and is not investment advice, a recommendation, or an offer to buy or sell any security. Past performance does not guarantee future results. Consider your own circumstances and consult a licensed financial adviser before making investment decisions.
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Where the price stands
RIVN trades at $12.16. The 10 analysts who set a target in the last 3 months range from $10 to $23, with a median of $18. This $13 target is 28% below the median.
12-month window: day 1 of 365, closes on October 30, 2027.
Track record
This callOpen: RIVN has not reached $13 yet. This 12-month target is scored on October 30, 2027.
Firm track recordMorgan Stanley: 89% of its 38 targets at least a year old were reached within 12 months (#6 of 21 firms). Accuracy ranking →
Morgan Stanley on Rivian
Morgan Stanley price targets on Rivian
7 calls from August 12, 2025 to October 30, 2026. The target went from $12 to $13 (+8%). The rating moved from Hold to Sell.
- October 30, 2026 This noteTarget cut from $14 (−7%)Sell$13
- July 31, 2026Target raised from $13 (+8%)Sell$14
- July 14, 2026Target raised from $12 (+8%)Sell$13
- March 19, 2026Kept the $12 targetSell$12
- January 2, 2026Kept the $12 targetSell$12
- December 8, 2025Downgraded to Sell, kept the $12 targetSell$12
- August 12, 2025Earliest call shownHold$12




