BMO Capital Meta

BMO Capital Maintains Market Perform on Meta, $580 Price Target

October 20, 2026 Analyst: Brian J. Pitz 1 min read Reproduced verbatim
Rating
Hold
Unchanged
Target
$580
Unchanged
Outcome
Reached
on September 2, 2026
BMO Capital and Meta logos

What the analyst said

BMO Capital analyst Brian J.

Pitz reiterated a Market Perform rating and $580 price target on Meta Platforms Inc. (NASDAQ: META).

“META’s improving AI product momentum strengthens the product story, but we remain cautious on the scale/timing of monetization, as we expect expenses could increase as AI products roll out.

Muse’s early traction and Connect hardware announcements underscore improvements, but don’t resolve the ROI debate around $144B/$179B 2026E/2027E CapEx.

Meanwhile, the U.S. child-safety settlement reduces trial risk, but it drives structural remedies that target user engagement as global child safety initiatives continue to ramp.

Maintain Market Perform and $580 Target Price as we seek visibility on monetization of recent productization.”

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The price target and rating on this page are the opinion of the issuing research firm and its analyst, not of Price Target. This page is published for informational purposes only and is not investment advice, a recommendation, or an offer to buy or sell any security. Past performance does not guarantee future results. Consider your own circumstances and consult a licensed financial adviser before making investment decisions.

This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.

Where the price stands

META trades at $705. The 33 analysts who set a target in the last 3 months range from $580 to $1,000, with a median of $860. This $580 target is 33% below the median, the lowest on the Street.

12-month window: day 1 of 365, closes on October 20, 2027.

Track record

This call✓ Target reached on September 2, 2026, 7 days after the note. Same target as this firm’s August 26, 2026 note, so it is scored there.

Firm track recordToo early to score BMO Capital: price targets are 12-month calls and fewer than 3 of its targets are a year old. 5 of its 17 open targets have already been reached. How we score

BMO Capital on Meta

BMO Capital price targets on Meta

6 calls from July 1, 2026 to October 20, 2026. The target went from $720 to $580 (−19%). The rating stayed Hold.

BMO Capital targetMETA share price
  1. October 20, 2026 This noteKept the $580 targetHold$580
  2. September 24, 2026Kept the $580 targetHold$580
  3. August 26, 2026Target cut from $720 (−19%)Hold$580
  4. July 29, 2026Kept the $720 targetHold$720
  5. July 17, 2026Kept the $720 targetHold$720
  6. July 1, 2026Earliest call shownHold$720
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Other analysts on Meta

Raymond JamesBuy Kept rating and price target · Oct 20 $860maintained Citizens JMPBuy Kept rating and price target · Oct 20 $885maintained StoneXHold Kept rating · Oct 19 Morgan StanleyBuy Raised price target +6%, kept rating · Oct 19 $820from $775 UBSBuy Raised price target +24%, kept rating · Oct 14 $884from $715
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.