BMO Capital Meta

BMO Capital Reaffirms Market Perform on Meta, $720 Price Target

1 min read Reproduced verbatim
Rating
Market Perform
Unchanged
Target
$720
Unchanged
Outcome
Reached
on September 21, 2026
BMO Capital and Meta logos

What the analyst said

BMO Capital analyst Brian J.

Pitz reiterated a Market Perform rating and $720 price target on Meta Platforms Inc. (NASDAQ: META).

“AI Sentiment Improving, but the Story is Still Hazy; Impressive AI model releases and intentions to launch a cloud business have helped ease fears around META’s meaningful ~$141B of 2026E CapEx spend.

Despite these near-term improvements, we continue to believe that META has the least visible AI ROI story.

Additionally, we highlight that governments globally continue to push online age verification initiatives that threaten META’s core business.

Maintain Market Perform, our estimates, and $720 target price, as we seek increased visibility into AI initiatives, cloud business and broader CapEx spending.”

Disclaimer
The price target and rating on this page are the opinion of the issuing research firm and its analyst, not of Price Target. This page is published for informational purposes only and is not investment advice, a recommendation, or an offer to buy or sell any security. Past performance does not guarantee future results. Consider your own circumstances and consult a licensed financial adviser before making investment decisions.

This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.

Where the price stands

META trades at $623. The 33 analysts who set a target in the last 3 months range from $650 to $1,000, with a median of $860. This $720 target is 16% below the median.

Since the note META has moved +5% (from $593). 12-month window: day 97 of 365, closes on July 29, 2027.

Track record

This call✓ Target reached on September 21, 2026, 3 months after the note. Same target as this firm’s July 1, 2026 note, so it is scored there.

Firm track recordToo early to score BMO Capital: price targets are 12-month calls and fewer than 5 of its targets are a year old. 7 of its 20 open targets have already been reached. How we score

BMO Capital on Meta

BMO Capital price targets on Meta

8 calls from October 30, 2025 to October 22, 2026. The target went from $710 to $685 (−4%). The rating stayed Hold.

BMO Capital targetMETA share price
  1. October 22, 2026Target raised from $580 (+18%)Hold$685
  2. October 20, 2026Kept the $580 targetHold$580
  3. September 24, 2026Kept the $580 targetHold$580
  4. August 26, 2026Target cut from $720 (−19%)Hold$580
  5. July 29, 2026 This noteKept the $720 targetHold$720
  6. July 17, 2026Kept the $720 targetHold$720
  7. July 1, 2026Target raised from $710 (+1%)Hold$720
  8. October 30, 2025Earliest call shownHold$710
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Other analysts on Meta

Wells FargoBuy Kept rating and price target Oct 27 $995maintained Citizens JMPBuy Kept rating and price target Oct 27 $885maintained MizuhoBuy Kept rating and price target Oct 26 $950maintained Canaccord GenuityBuy Kept rating and price target Oct 26 $950maintained William BlairBuy Kept rating Oct 26
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.