Rating
Hold
Price target
$580
Previous
—
Implied downside
-22%

BMO Capital analyst Brian J.

Pitz reiterated a Market Perform rating and $580 price target on Meta Platforms Inc. (NASDAQ: META).

“Meta Connect 2026 keynote delivered several hardware announcements, headlined by the impressive Meta VR Glasses.

The glasses will cost $1,299 (vs. $2,195 for SNAP’s SPECS) when they release in Spring 2027.

META also announced Muse Charm, a new palm-sized device that consumers can use to interact with their Muse AI agent, which is already being used by “millions” of people following its September 8 launch.

While we are incrementally positive on META’s AI investments, we remain Market Perform as we expect competitors to announce similar/competitive products in the coming weeks.”

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