BMO Capital Meta

BMO Capital Raises Meta Price Target to $685

October 22, 2026 Analyst: Brian J. Pitz 1 min read Reproduced verbatim
Rating
Hold
Target
$685
from $580 (+18%)
Upside
+6%
META at $649 today
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What the analyst said

BMO Capital analyst Brian J. Pitz raised the price target on Meta Platforms Inc.

(NASDAQ: META) to $685 (from $580) while maintaining a Market Perform rating.

“3Q26 revenue was 2% above consensus, with strong EPS of $7.40 (when excluding the legal charge).

Muse’s 10M+ users and improving foundational models leave us incrementally positive on AI productization, though high serving costs constrain a global rollout.

Importantly, META anticipates a 10x increase in Muse cost efficiency over the next year, which would enable global agent scaling.

We increase 4Q26E/2027E revenue by 2.6%/2.3% as META continues to execute on its core advertising business.”

Disclaimer
The price target and rating on this page are the opinion of the issuing research firm and its analyst, not of Price Target. This page is published for informational purposes only and is not investment advice, a recommendation, or an offer to buy or sell any security. Past performance does not guarantee future results. Consider your own circumstances and consult a licensed financial adviser before making investment decisions.

This research note is reproduced verbatim from the issuing firm. Price Target never edits, paraphrases or alters analysts’ words — we only republish them in one place.

Where the price stands

META trades at $649. The 33 analysts who set a target in the last 3 months range from $595 to $1,000, with a median of $850. This $685 target is 19% below the median.

12-month window: day 0 of 365, closes on October 22, 2027.

Track record

This callOpen: a 12-month target, scored on October 22, 2027, a year after the note.

Firm track recordToo early to score BMO Capital: price targets are 12-month calls and fewer than 3 of its targets are a year old. 5 of its 17 open targets have already been reached. How we score

Earnings reactionOne of 15 notes after Meta’s Oct 21 results: 10 of 15 raised targets. See every call →

BMO Capital on Meta

BMO Capital price targets on Meta

7 calls from July 1, 2026 to October 22, 2026. The target went from $720 to $685 (−5%). The rating stayed Hold.

BMO Capital targetMETA share price
  1. October 22, 2026 This noteTarget raised from $580 (+18%)Hold$685
  2. October 20, 2026Kept the $580 targetHold$580
  3. September 24, 2026Kept the $580 targetHold$580
  4. August 26, 2026Target cut from $720 (−19%)Hold$580
  5. July 29, 2026Kept the $720 targetHold$720
  6. July 17, 2026Kept the $720 targetHold$720
  7. July 1, 2026Earliest call shownHold$720
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Other analysts on Meta

RBC CapitalBuy Raised price target +4%, kept rating · Oct 22 $800from $770 SusquehannaBuy Raised price target +31%, kept rating · Oct 22 $850from $650 BairdBuy Raised price target +9%, kept rating · Oct 22 $815from $750 William BlairBuy Kept rating · Oct 22 JP MorganBuy Raised price target +2%, kept rating · Oct 22 $940from $920
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Price Target is an archive of Wall Street analyst research, published for informational purposes only. Nothing on this site is investment advice, a recommendation, or an offer to buy or sell any security. Analyst ratings and price targets are the opinions of the issuing firms, not of Price Target. Always do your own research or consult a licensed financial adviser.