What the analyst said
Cantor Fitzgerald analyst Deepak Mathivanan reiterated an Overweight rating and $920 price target on Meta Platforms Inc.
(NASDAQ: META).
“Last week, META filed a new document for its defense in the FTC Antitrust case that provided interesting disclosure on time-spent trends across various surfaces on IG and FB.
Using this new disclosure, together with prior datapoints, we highlight the following interesting trends at Meta: 1) Reels as % of total time spent on FB and IG has increased by 25-pts and 35-pts, respectively, between 2023-25E.
2) On an absolute basis, daily time spent per DAU on Reels grew ~3x and 4x on FB and IG, respectively, which played a significant role in driving total time-spent increases.
3) Under- or unmonetized surfaces, such as profile views, groups, photos, etc., saw the sharpest decline in time spent (both on % and # basis) – which likely helped META achieve healthy impression growth.
In FY22, FB feed monetized at the highest rate on a per-minute basis, ahead of IG Stories and IG Feed, and ~5x that of Reels (Exhibit 5).
5) Lastly, based on recent commentary from META on monetization, we estimate that Reels (FB and IG) likely represents ~45% of US ad revenues in FY25E.
These disclosures point to META’s successful efforts over the last three years to increase engagement on commercial surfaces, in addition to driving monetization higher.
As META integrates advanced AI models with reasoning capabilities further into its surfaces, we see plenty of runway for these trends to continue. META remains our favorite megacap stock.”
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Where the price stands
META trades at $607. The 33 analysts who set a target in the last 3 months range from $650 to $1,000, with a median of $860. This $920 target is 7% above the median.
Since the note META has moved −19% (from $751). The 12-month window closed on August 20, 2026.
Track record
This call✗ Not reached within 12 months: a year after the note META closed at $557, 39% below the $920 target, and it moved the other way. Same target as this firm’s July 31, 2025 note, so it is scored there.
Firm track recordCantor: 79% of its 53 targets at least a year old were reached within 12 months (#11 of 26 firms); on Meta, 6 of 11. Accuracy ranking →
Cantor on Meta
Cantor price targets on Meta
8 calls from July 31, 2025 to November 19, 2025. The target went from $920 to $720 (−22%). The rating stayed Buy.
- November 19, 2025Target cut from $830 (−13%)Buy$720
- October 30, 2025Target cut from $920 (−10%)Buy$830
- October 16, 2025Kept the $920 targetBuy$920
- September 17, 2025Kept the $920 targetBuy$920
- September 8, 2025Kept the $920 targetBuy$920
- August 20, 2025 This noteKept the $920 targetBuy$920
- August 13, 2025Kept the $920 targetBuy$920
- July 31, 2025Earliest call shownBuy$920
Other analysts on Meta
Wells FargoBuy
Kept rating and price target · Oct 27
$995maintained
Citizens JMPBuy
Kept rating and price target · Oct 27
$885maintained
MizuhoBuy
Kept rating and price target · Oct 26
$950maintained
Canaccord GenuityBuy
Kept rating and price target · Oct 26
$950maintained
William BlairBuy
Kept rating · Oct 26