UBS Upgrades Rivian to Buy, $17 Price Target
- Rating
- Buy
- from Neutral
- Target
- $17
- Unchanged
- Upside
- +29%
- RIVN at $13.19 today

What the analyst said
UBS analyst Joseph Spak upgraded Rivian (NASDAQ: RIVN) from Neutral to Buy with a price target of $17.
“We see the recent selloff (-19% over the past month vs. S&P500 -1%) as a buying opportunity ahead of an inflection in R2 ramp and gross margins.
Our thesis: 1) Initial R2 demand looks solid which bodes well for when more trim levels come out. 2) As R2 ramps, RIVN should see a positive inflection in auto GM%.
Management expects to exit 2026 with a positive auto GM% aided by R2. This likely means in 1Q27, the company should be able to show a positive figure for this metric.
3) Software & Services growth is progressing nicely and this higher margin business is helping fund growth.
As Autonomy+ (point-to-point) service comes to market, we believe it could drive additional growth and profitability, with a long tail of recurring revenue.
Autonomy+ may end up being one of the few Tesla FSD (which just showed 75% attached rate in NA) competitors in the US.
Dec Autonomy day and customer launch in early 2027 could be a catalyst.
4) While RIVN still burns cash, total available and targeted future capital stand at $13bn, so capital risk over coming years lowered. We don’t see a need for capital before 2029.
RIVN is and will likely remain a volatile stock, but we see sentiment improving which could cause a more positive view on the multiple/valuation.”
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Where the price stands
RIVN trades at $13.19. The 11 analysts who set a target in the last 3 months range from $10 to $23, with a median of $18. This $17 target is 6% below the median.
12-month window: day 0 of 365, closes on November 2, 2027.
Track record
This callOpen: a 12-month target, scored on November 2, 2027, a year after the note.
Firm track recordUBS: 81% of its 52 targets at least a year old were reached within 12 months (#10 of 26 firms); on Rivian, 5 of 5. Accuracy ranking →
UBS on Rivian
UBS price targets on Rivian
8 calls from May 27, 2025 to November 2, 2026. The target went from $13 to $17 (+31%). The rating moved from Hold to Buy.
- November 2, 2026 This noteUpgraded to Buy, kept the $17 targetBuy$17
- July 9, 2026Target raised from $16 (+6%)Hold$17
- April 21, 2026Kept the $16 targetHold$16
- February 13, 2026Upgraded to Hold, target raised from $15 (+7%)Hold$16
- January 14, 2026Downgraded to Sell, target raised from $13 (+15%)Sell$15
- October 6, 2025Target raised from $12 (+8%)Hold$13
- August 6, 2025Target cut from $13 (−8%)Hold$12
- May 27, 2025Earliest call shownHold$13




